IVA Partners with Breakpoint Digital to Bring Singing Fool Music Video Solution to Market

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Internet Video Archive (IVA), distributor of the world's largest library of movie and music video assets, is partnering with Breakpoint Digital, a strategic sales and business development services firm, to accelerate the introduction of its new Singing Fool Music Video Solution for web, mobile and IPTV to the digital marketplace. Singing Fool brings together music content from major distribution companies, independent labels, and aspiring artists in one seamless interface that supports the various business models now operating on the web.The agreement provides the opportunity to synergize clients and relationships for both companies.

Breakpoint provides us with a team of experienced sales and business development experts who are already familiar with our business model and have long standing relationships with many potential clients. This agreement leverages the strengths of both companies

Internet Video Archive (IVA), distributor of the world's largest library of movie and music video assets, today announced that it has reached an agreement with Breakpoint Digital, a strategic sales and business development services firm, to help introduce its new Singing Fool Music Video Solution for web, mobile and IPTV to the digital marketplace.

Under development for the last 11 months, the Singing Fool Music Video Solution brings together music content from major distribution companies, independent labels, and aspiring artists in one seamless interface while supporting the various business models of hundreds of creators. IVA has partnered with Breakpoint Digital to accelerate its market penetration by taking advantage of the Breakpoint team's extensive experience and comprehensive understanding of the digital marketplace.

"Breakpoint provides us with a team of experienced sales and business development experts who are already familiar with our business model and have long standing relationships with many potential clients. This agreement leverages the strengths of both companies," said Rhodes Mason, Director of Business Development for IVA.

"We look forward to working with IVA to bring this world class solution to market. Combining our expertise in the digital space with their innovative product offering is guaranteed to bring success for both companies, ." said Gary Geller, Partner at Breakpoint Digital.

IVA counts among its clients some of the biggest names in mobile (i.e. AT&T), consumer electronic (i.e. Sony Bravia) and cable (i.e. Comcast) companies, as well as numerous entertainment (i.e. Fandango.com, TV Guide.com) and retail web sites (i.e. BarnesandNoble.com, VirginMEGA.com). Overall, the company has built a promotional network with a potential reach of over 200 million unique visitors per month.

About Internet Video Archive LLC
Internet Video Archive is the entertainment industry's leading distributor of movie and TV trailers, game previews and music videos. With nearly 500,000 unique video assets from over 1200 content providers, IVA has established a reputation as the archive of record for audio visual samples. Meticulous data husbandry combined with world-class systems that are secure, scalable, customizable and cost-effective have lead hundreds of clients to integrate them into their entertainment ecosystems. The company's consumer websites, http://www.singingfool.com and http://www.videodetective.com, help IVA determine user preferences and test promotional concepts. More information can be found at http://www.internetvideoarchive.com.

About Breakpoint Digital
Breakpoint Digital provides sales, business development, strategy and related services to companies in the digital media, consumer electronics, mobile and technology markets. The Breakpoint Digital team has over 40 years of combined experience building, running and delivering positive results for some of the most innovative companies in the world. Breakpoint Digital helps its clients to create market efficiencies and to build, support, and expand their products and services into new markets, new territories, and on multiple platforms. Working with a trusted network of high-level industry experts, Breakpoint Digital enhances it clients' product value by sharpening their business model and focusing their strategy on bottom line results.

Contact:
Pam Horovitz
Director of Corporate Communications
Internet Video Archive
(856) 310-1981 x123

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