Red Bricks Media to Speak at SMX West 2009

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Chief Strategist Craig Hordlow will share advanced Search Engine Optimization (SEO) techniques in a session on "Analyzing and Converting SEO Traffic."

Red Bricks Media has been selected to share SEO insights at the Search Marketing Expo (SMX) West conference in Santa Clara.

The performance marketing agency's Chief Strategist Craig Hordlow will present in a session on "Analyzing and Converting SEO Traffic." In his session, Hordlow will share advanced SEO website tuning techniques that draw upon the strengths of Google Analytics to gain useful insight into a searcher's motives and missed marketing opportunities. This information can then be used to create unique, targeted content to draw a larger audience. Attendees of this session will come away with a new understanding of how to use analytics and keyword research to improve traffic, conversions and search engine ranking for their websites.

Hordlow is an experienced SEO veteran who has worked with clients like Adobe, Sony BMG, SanDisk, and American Express. His strategic SEO recommendations have resulted in triple digit lift for clients. Hordlow frequently runs search engine tests and experiments and posts the results on his Mostly Search blog, hosted on Red Bricks Media's main website. He has been instrumental in developing Red Bricks Media's unique strategy and approach to search marketing.

"I'm very excited to speak at SMX West," said Hordlow. "I believe one of the largest missed opportunities is a granular understanding of a searcher's specific motive, and how to identify and analyze it. Without a precise understanding of motive, messaging is compromised at the expense of conversions."

Hordlow has previously presented at Search Engine Strategies, the OMMA conference, and Adobe MAX. His session takes place at 2:45 pm on February 11th in the Santa Clara Convention Center.

About Red Bricks Media
Red Bricks Media is a full-service integrated marketing agency specializing in search engine marketing, interactive media planning, email campaign management, award-winning creative services and emerging forms of media including buzz and mobile marketing. We take a performance-driven approach to our campaigns and measure our success by our clients' successes. Red Bricks Media is an independent agency headquartered in San Francisco, with offices in New York and Hong Kong, creating world-class advertising programs for top brands like Microsoft Higher Education, Hearst Magazines, THQ, and the Los Angeles Times. Visit to find out why Red Bricks Media is one of the fastest-growing agencies in the country.


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Lauren Quan
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