North Star Destination Strategies Hires Executive Creative Director

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North Star Destination Strategies welcomes Kevin Hinson, Executive Creative Director, to the community branding team. Kevin's creativity and strategic development experience will enhance the BrandPrint and BrandMAP processes at North Star delivering compelling creative work for communities nationwide.

North Star Destination Strategies specializes in Community and City branding. North Star's BrandPrint process combines research, strategy, and creativity, developing unique and effective brands for widely known cities like Anchorage, Alaska; Providence, Rhode Island; and Williamsburg, Virginia. North Star's process and passion have been put to work for smaller, soon-to-be household names like Uvalde, Texas; Seward, Alaska; Warrensburg, Missouri; Montrose, Colorado; and Moose Jaw, Saskatchewan, Canada. North Star has place branding offices in Nashville, Tennessee, and Largo, Florida. For greater detail on North Star's Community BrandPrint process visit:

Kevin Hinson has been branding communities, destinations, hotels, and tourism-related products for almost two decades. With a Fine Arts degree from Middle Tennessee State University, Kevin has guided brand development for national companies like The Greenbrier Resort, Gaylord Hotels, and Bridgestone Golf. Kevin's keen eye for detail and creative angles has succeeded for smaller, regional destinations including The Beaches of South Walton and Pigeon Forge, Tennessee. His creative work and direction have garnered accolades at regional, national, and international levels. His awards include The One Show, Best of Show Addy Awards, London International Advertising Awards, and the Andy Awards.

Kevin's experience as a Creative Director, Art Director, and Designer at ad agencies and design firms has given him the opportunity to work long-term with many destination brands. Creating, protecting, and then guiding the evolution of a brand is a charge and achievement of which Kevin is most proud. Like with The Beaches of South Walton with which he worked for eight years, Kevin's expertise and creativity keeps brands relevant and ahead of imitators.

For North Star, Kevin will lead the strategic development of all creative expressions for community brands. With a strong voice at the strategy table, Kevin identifies creative implementations that work for the disparate entities involved across a community. He understands that a brand is more than a logo and line; it is a community or destination's reputation. Kevin will certainly make sure that the logo and line are beautiful but will also ensure that they are meaningful and founded on a sound strategy for growth. To view examples of community branding projects visit:

" I am thrilled to be working with North Star. I have always found a great sense of fulfillment when working with passionate people in the discovery and creation of a strategically sound brand. A brand that not only looks good on paper but has a profound effect on the community. Being invited into a community to work on a branding project is in some ways like being asked to help name someone's child and everyone at North Star remembers that." Kevin Hinson, Executive Creative Director, North Star Destination Strategies


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