DEI Worldwide Forms Partnership with Predictify to Expand Social Media Marketing Offering
Unique online prediction challenges use the wisdom of crowds to further engage target markets and garner brand intelligence
Los Angeles, Calif. and Redwood City, Calif. (PRWEB) February 10, 2009 -- Committed to offering its clients the latest technologies for engaging with consumers online, DEI Worldwide, a leading social media marketing agency, has partnered with Predictify, an innovative online prediction community that delivers high quality brand insight directly to clients.
For companies and brands seeking to use social media to benefit their business, DEI is now offering Predictify's unique engagement platform, which enables marketers to post sponsored questions for a deeper connection with consumers. Sponsored questions consist of an immersive full-page ad unit with embedded images or video, plus widgets for placement on a company's Web site or for syndication as an interactive, IAB-standard ad unit. Rather than simply viewing an ad unit, participants interact with the content by making predictions, posting comments, and receiving a follow up email with an additional message from the sponsor.
"We have seen a recent trend in social networks such as Facebook and LinkedIn adding polling features and were very impressed with what Predictify has to offer," said Lou Cuming, COO, DEI Worldwide. "Their platform takes polling to the next level and with unique engagement solutions; Predictify is a great partner for helping our clients further build community and generate ROI."
Predictify, which has more than 2 million monthly unique visitors across its website and partner network, has gained momentum over the past year through partnerships with high-profile web properties including the Washington Post, San Francisco Chronicle, Rock the Vote, Glam Media, and a number of blogs.
"We're excited to partner with DEI to provide a new way to connect with consumers on the web," said Parker Barrile, CEO of Predictify. "Our prediction platform, combined with DEI's expertise in conversational marketing, is ideal for advertisers seeking a combination of reach and deep one-on-one engagement."
For more information on DEI Worldwide please visit www.deiworldwide.com.
About DEI Worldwide:
DEI Worldwide is a pioneer in the social media and word of mouth marketing space, having opened its doors in 2000 with the industry knowledge that if done correctly and honestly, brands could engage in two way conversations with consumers online and gain valuable brand equity and market intelligence. Today, the Company is the leading social media marketing agency with specialties in conversational outreach, integrated strategies, market research, application development and viral content creation. A founding member of the Word of Mouth Marketing Association (WOMMA), DEI Worldwide has offices in Los Angeles and New York.
About Predictify:
Predictify is a community-based prediction platform that makes predicting real-world events easy and fun. Users can research, discuss and predict the future, build a reputation based on their accuracy, and even get paid real money when they're right. Marketers can create awareness, engage consumers, and gather data by posting promotional questions about a product or service. Since its launch in October 2007, Predictify has partnered with the Washington Post, The New York Times, the San Francisco Chronicle, Glam Media, Rasmussen Reports, and several blogs. Predictify can be found at www.predictify.com.
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