In today's economy, it is absolutely critical that business leaders manage their marketing resources and budgets more carefully than ever before and generate strong results
Iowa City, Iowa (PRWEB) February 2, 2009
Gregory S. Crosby, Founder and CEO of the NextGen Marketing Group today announced the national launch of several innovative programs designed to redefine how businesses can efficiently obtain critical marketing talent and services they need to drive success in the marketplace.
The two programs offered are the NextGen Braintrust and V-Market platforms. The Marketing Braintrust is a virtual communications and collaboration platform that provides business clients on-demand access to world-class experience and insights across the team of executives who work with the NextGen Marketing Group. Clients can arrange virtual meetings, web or audio/video conferences, brief counseling sessions, webinars or arrange for extended contract arrangements with selected Principals/Associates of the NextGen Marketing Group to help them address their strategic and tactical marketing challenges. The team consists of former CMO's and senior marketing executives at some of the top companies and marketing agencies in the country.
The V-Market program, which was previously introduced last year, has now been enhanced significantly to provide clients with turnkey marketing services and execution capabilities that drive new marketing strategies into the marketplace. Top affiliate partners have been recruited that work under the leadership of NextGen Marketing Group Principals and Associates to develop all creative, branding, advertising, online/interactive, direct marketing, sales/marketing collateral, public relations, marketing events, and marketing support materials required for efficient market launches.
"In today's economy, it is absolutely critical that business leaders manage their marketing resources and budgets more carefully than ever before and generate strong results", said Mr. Crosby. "The traditional model of hiring outside contractors and multiple marketing agencies to execute one program creates excess cost, complicates the development process, slows down speed-to-market, and is extremely inefficient. We believe it is time to create a new approach to supporting businesses by providing top talent and experience across the marketing life cycle in a very economical way".
The NextGen Marketing Group is an innovative national organization of highly experienced and credentialed industry Marketing executives and affiliates that have united together across the country to help business clients develop and enhance their Go-to-Market strategies in order to maximize business results and market effectiveness. The firm specializes in providing real world solutions based on the practical experiences the executives and affiliates bring to clients and can also function as outsourced executives.
For more information about NextGen Marketing Group and the NextGen Braintrust and V-Market programs, please refer to the company's website http://www.nextgenmktg.com or contact us at 1-877-5-NXTGEN.
About NextGen Marketing Group
The NextGen Marketing Group is a new national professional Marketing services firm headquartered in Iowa City, Iowa with offices across the country. Services provided include marketing strategy assessment, business plan development, marketing and sales plan development, business development and strategic partnering, M&A due diligence, and interim executive staffing. Turnkey marketing services for execution are provided through national affiliate partners.