Tech Leader Rejoins Internet Entrepreneur in New Venture

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Rod Lenniger leaves iCrossing and teams up with Founder and CEO Jeff Herzog once again… this time the story is ZooLoo

Zog Media, the parent company of ZooLoo, announced today that Rod Lenniger, former senior executive at iCrossing, has joined the company as senior vice president. Lenniger will work in tandem with Founder and CEO, Jeff Herzog to further build a new way for the consumer to create, connect and control his or her life on the Internet.

Lenniger first teamed up with Herzog at iCrossing in 2004, when he was hired as the company's chief operating officer. Herzog founded iCrossing in Scottsdale in 1998, leading the company to become a top ten interactive agency with more than $100 million in annual revenue. After 10 years of working for global brands, Herzog left the firm and turned his focus on the consumer with his new venture, ZooLoo, in May 2008.

"We're always seeking the smartest people around the best ideas," said Herzog. "Rod has proven himself as a key executive, an industry player and someone who is enormously successful. He is an important addition to the ZooLoo team."

Lenniger brings more than 20 years of global business experience in a range of roles, from entrepreneur to Fortune 500 executive, with the last six years in the online advertising space. He is a former president and chairman of, now the Arizona Technology Council and serves on the Governor's Information Technology Acquisition Council (ITAC) and the State's eLearning Task Force. A resident of Scottsdale, Lenniger earned a bachelor's degree from Fairleigh Dicknson University and a master's degree from the Columbia School of Business in New York City.

"Having worked with Jeff at iCrossing, I was able to personally experience his unequaled vision for the direction the industry would take and the resulting needs created around Internet users," said Lenniger. "When I saw what they were building with ZooLoo, I was blown away and knew I wanted to be part of the ZooLoo team."

So far, ZooLoo has been kept under wraps, with only a blog and a few other social marketing endeavors as the company works within its group of 200 private testers. The company plans to unveil its product to the public in the coming months. Currently, the ZooLoo team includes 18 employees of engineers, designers, programmers and marketers.

ZOG MEDIA is the parent company to ongoing innovation and development of consumer driven media and capitalizes on converging industry trends, including: increasing social interaction among family and friends, online privacy and security, aggregation of content, growing Internet usage via smart phones and expanding top level domains. ZOG MEDIA doesn't dream about the future of the Internet, they create it. For more information, visit and


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Melissa Rzeppa
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