Annie Chun's Announces Internal Promotions and Company Transitions

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Mike Keeland is New CEO, Annie Chun and Steve Broad Take on New Projects

Annie Chun's is pleased to announce that Mike Keeland is now the CEO of Annie Chun's Inc. Keeland has spent the last three years as VP of sales at the company. He has an extensive Asian foods background and 26 years in senior management and sales in the food industry.

As Keeland takes the helm, Steve Broad and Annie Chun will take some time away from the business. The pair has worked tirelessly building the company for the past fifteen years from selling at the local Farmer's Market, to creating a top ranked nationally recognized natural Asian foods brand, and nurturing their strong partnership with CJ Corp.

"At the end of February 2009, CJ Foods will become 100% owner of Annie Chun's and their many talented people will carry forward the Annie Chun's tradition of the finest quality, delicious Asian foods," said Chun.

For the next phase of their careers, Annie Chun and Steve Broad plan to help new entrepreneurs develop exciting businesses, and may start another company "if the right idea percolates," said Broad.

The Annie Chun's brand and company remains dedicated to making delicious Asian convenience products from the highest quality, all natural ingredients. Many products are ideal for those on special diets and are fat free, wheat free, gluten free, and lighter in sodium than many packaged Asian style foods.

Strengthening Annie Chun's commitment to creating all natural, great tasting products that promote good health, the company forged a strategic partnership with CJ Corp., Korea's largest food producer, in 2005. CJ will continue to fuel Annie Chun's explosive growth and enhance the development of innovative new products, facilitate expansion and further the company's goal of introducing new and exciting Asian foods to the American consumer.

In the spirit of innovation, Annie Chun's continues to delight customers with their newest offerings: Multigrain and Black Pearl Rice Bowls, Sushi Wraps, and Organic Noodles & Sauce.

Annie Chun's All Natural Sauces, Noodles, Noodles & Sauce (4 organic varieties), Noodle Bowls, Soup Bowls, Noodle Express, Sushi Wraps and Rice Express are available nationwide in gourmet, natural and mass market grocers such as Whole Foods, Safeway, Giant Eagle, HEB, Shaw's, King Sooper, Fred Meyer, Kroger, Jewel, Meijer, Publix, SuperTarget, and many others coast to coast.

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Debby Fortune
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