Ryder Used Vehicle Sales to Advertise Entire Inventory with Commercial Truck Trader

Share Article

Commercial Truck Trader will advertise the entire inventory of Ryder Vehicle Sales on CommercialTruckTrader.com and in 12 regional print editions

Commercial Truck Trader, the leading light-, medium- and heavy-duty truck classified advertising magazine and Web site, and a division of Dominion Enterprises, announced today that it will advertise the entire inventory of Ryder Vehicle Sales, the used vehicle sales division of the leading transportation and logistics company, Ryder System, Inc.

CommercialTruckTrader.com will list the more than 5,000 units of Ryder inventory currently available for sale along with full vehicle specifications, descriptions and photos. A portion of the inventory will appear as premium listings, showcasing those units at the top of search results. Ryder also will display liner ads on search results pages that direct truck buyers to the Ryder location closest to them.

"We're delighted to be chosen by Ryder as an important component of its nation-wide Used Vehicle Sales marketing program. Our technology will enable Ryder to attract truck buyers toward the end of the buying cycle and put them directly in touch with local or regional Ryder Sales Centers," said Mark Bondi, Commercial Truck Trader director of sales and marketing.

Commercial Truck Trader magazine will provide Ryder print advertising in 12 regional editions to support sales activity through Ryder's network of more than 50 Used Truck Centers located throughout North America.

"The promotional campaign developed by Commercial Truck Trader provides an excellent complement to our substantial used vehicle sales and marketing program," said Gregg Nierenberg, group director-Asset Management and Vehicle Sales, Ryder System, Inc. "Their Web site comes up on the first page when users search Google for 'used trucks' and--with more than 70,000 vehicles listed and 500,000 unique visitors each month--we'll be at the right place at the right time to sell our inventory. Further, we believe Ryder's world-class maintenance procedures and extensive maintenance records will be especially valued by Commercial Truck Trader visitors who are in the market for a reliable used truck."

About Commercial Truck Trader
Commercial Truck Trader, a division of Dominion Enterprises, is an industry-leading work truck classified advertising magazine and Web site for class 1-8 commercial trucks and trailers. With 1.5 million page views per month and 12 weekly print magazines, CommercialTruckTrader.com and Commercial Truck Trader magazine are the best way to sell a new or used commercial truck. For more information about Commercial Truck Trader, call 1-888-615-8310 or visit http://www.CommercialTruckTrader.com.

About Ryder
Ryder provides leading-edge transportation, logistics and supply chain management solutions worldwide. Ryder's stock (NYSE: R) is a component of the Dow Jones Transportation Average and the Standard & Poor's 500 Index. Ryder ranks 371st on the FORTUNE 500® and 1,631st on the Forbes Global 2000. For more information on Ryder System, Inc., visit http://www.ryder.com.

About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company's businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 45 market-leading Web sites reaching more than 16.7 million unique visitors, and more than 450 magazines with a weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company has 5,400 employees in more than 200 offices nationwide. For more information, visit http://www.DominionEnterprises.com.

Contact: Mark Bondi
Phone: 757-351-7005

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mark Bondi

Jennifer Butsch
Visit website