Smith & Wesson Security Services Debuts New Lead-Generation Program at the SHOT Show in Orlando

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Shot Show attracts over 35,000 gun dealers. Smith & Wesson Security Services debuts lead generation for the Security Dealer Network.

We are extremely pleased with the tremendous positive response we received to this new lead-generation program

Over 35,000 firearms dealers attended the show and thousands stopped at the Smith & Wesson pavilion where Smith & Wesson Security Services introduced the new program, which was unveiled for the first time at this 4-day event. The lead generation program will allow participating firearm dealers to earn a referral fee for generating leads for the Smith & Wesson Authorized Security Dealer Network.

"We are extremely pleased with the tremendous positive response we received to this new lead-generation program," said Wayne Wahrsager, CEO of Smith & Wesson Security Services, which operates the security network in a licensing agreement with Smith & Wesson Corp.

Wahrsager also stated that "this program will quickly enable thousands of families and businesses to obtain the latest in personal protection and safety. We will be working closely with both firearm dealers and our Authorized Security Dealers to generate leads and attract new customers. It's a win-win program for everyone.".

As part of Smith & Wesson Security Services' new lead-generation program, participating firearms and sporting goods dealers will simply display the security-system marketing materials in their stores. The materials will provide an overview of all the available electronic security alarm systems and products, and will also include a dedicated lead answering line and a unique code for each dealer to help track the leads. Firearms and Sporting Goods dealers who generate new customers will be compensated with a direct commission on the sale of a new system.

"Our Authorized Security Dealers are the driving force of Smith & Wesson Security Services," said Wahrsager. "This new lead generation program is designed to provide yet another arm of support for their businesses, as we put sophisticated alarm products into the hands of those who need them across the nation."

About NationWide Digital Monitoring Co., Inc.
NationWide Digital Monitoring Co., Inc. provides premier central station monitoring services to security dealers, businesses and residential properties across North America. A division of New York Merchants Protective Co., Inc., NationWide Digital Monitoring Co., Inc. has been offering the latest innovations to the security industry for over 30 years. Comprehensive services include 24/7 customized monitoring, closed-circuit TV systems, environmental control monitoring and industrial process monitoring, among many others. The company operates its own UL-listed National Industrial Monitoring Center and has been certified as a "Five Diamond Central Station" by the Central Station Alarm Association. For more information on NationWide Digital Monitoring Co., Inc. or New York Merchants Protective Co., Inc. call (888) NYMP-911 or log on to or

About Smith & Wesson
Smith & Wesson Holding Corporation, a global leader in safety, security, protection and sport, is parent company to Smith & Wesson Corp., one of the world's largest manufacturers of quality firearms and firearm safety/security products and parent company to Thompson/Center Arms Company, Inc., a premier designer and manufacturer of premium hunting rifles, black powder rifles, interchangeable firearms systems and accessories under the Thompson/Center brand. Smith & Wesson licenses shooter protection, knives, apparel, and other accessory lines. Smith & Wesson is based in Springfield, Massachusetts with manufacturing facilities in Springfield, Houlton, Maine, and Rochester, New Hampshire. The Smith & Wesson Academy is America's longest running firearms training facility for law enforcement, military and security professionals. For more information on Smith & Wesson, call (800) 331-0852 or log on to For more information on Thompson/Center Arms, log on to

Safe Harbor Statement
Certain statements contained in this document may be deemed to be forward-looking statements under federal securities laws, and Smith & Wesson intends that such forward-looking statements be subject to the safe-harbor created thereby. Forward-looking statements include the development, nature, components, operation, marketing, and success of the security products and services. The Company cautions that these statements are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements contained herein. Such factors include the ability to manufacture and develop the products and services within required quality standards; market demand for the products; as well as other risks as identified from time to time in the Company's SEC reports, including Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and Annual Reports on Form 10-K.


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Eric Wahrsager
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