The ASPCA Partners with Boston Interactive to Launch Redesigned Website

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Boston Interactive, a Boston web design, strategy, and interactive marketing firm, announces the launch of the redesigned website for The American Society for the Prevention of Cruelty to Animals (http://www.aspca.org). The ASPCA, the first humane organization in the Western Hemisphere, was formed to prevent cruelty to animals.

Boston Interactive, a Boston web design, strategy, and interactive marketing firm, announces the launch of the redesigned website for The American Society for the Prevention of Cruelty to Animals (http://www.aspca.org). The ASPCA, the first humane organization in the Western Hemisphere, was formed to prevent cruelty to animals.

The ASPCA realized the need for a redesigned website to support its tremendous growth. They partnered with Boston Interactive to redesign their website in order to facilitate online donations, as well as clearly communicate the organization's cruelty prevention work focus. Boston Interactive designed an engaging and educational website that creates a sense of community and motivates its visitors to take action.

The new website was created with a welcoming tone emphasizing their community with a unique perspective on animal protection. Newly designed information architecture speaks to the users' needs and quickly and easily directs them where to go next. All aspects of the website circle back to the ASPCA's focus to "educate, cultivate, and motivate" their members.

"The main goals for the new website are to engage and educate the user, to create a sense of community, and to support fundraising activities" said Chuck Murphy, Founder & CEO of Boston Interactive. "By creating this warm, friendly online atmosphere we intend to generate more involvement from the visitors. This could be in the form of making a donation, becoming a member, or changing their daily behavior in favor of more compassionate choices."

About the ASPCA - The ASPCA was founded in 1866 as the first humane organization in the Western Hemisphere. The Society was formed to prevent cruelty to animals. Whether it's saving a pet that has been accidentally poisoned, fighting to pass humane laws, rescuing animals from abuse, or sharing resources with shelters across the country, the ASPCA works toward the day in which no animal will live in pain or fear. More information about the ASPCA can be found at http://www.aspca.org.

About Boston Interactive - Boston Interactive is a web strategy, design and interactive marketing firm focused on creating effective web-based solutions that deliver a positive impact for your business. Founded in 1999, Boston Interactive has successfully implemented custom interactive solutions for hundreds of clients, ranging from small startups to Fortune 500 corporations. With experience and expertise spanning numerous industries including healthcare, biotech, high technology, and non-profit, Boston Interactive continuously brings to businesses its customized approach and award-winning interactive services. More information about Boston Interactive can be found at http://www.bostoninteractive.com.

Press Contact:
Boston Interactive
Victoria Marzilli
617.241.7977
http://www.bostoninteractive.com

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