It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.
Arlington, Virginia (PRWEB) February 2, 2009
Huthwaite, creators of SPIN® Selling offers free Webinar and Whitepaper on ''6 Assumptions All Sellers Must Now Question''
Who: Huthwaite, Inc.
What: Free Webinar and Whitepaper: ''6 Assumptions All Sellers Must Now Question''
When: Tuesday, February 17, 2009 (1:00 PM - 2:00 PM EST)
Online Registration: http://events.meetingbridge.com/Register/?05123485272
As the old saying goes, "It ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so." In these turbulent times, every seller must take an honest look in the mirror and seriously question some basic assumptions regarding selling. Huthwaite, Inc., the world's leading sales performance improvement organization and creators of SPIN® Selling, is hosting a free webinar on Tuesday, February 17, 2009 (1:00 PM - 2:00 PM EST) that will explore current market challenges and discuss how sellers can ensure that they face reality as it is and position themselves for success in a tough market.
This webinar features John Golden, Huthwaite's President and CEO, who will be joined by Bruce Wedderburn, Vice President, Channel Sales for Huthwaite. Between the two of them, they have over forty years of sales experience, including several years of selling in down economies. Together they elaborate the thesis of Huthwaite's latest whitepaper, 6 Assumptions All Sellers Must Now Question.
Attendees will discover that the following common assumptions may not in fact hold water:
#1 Have I really been "selling" and do I have a methodology that works and that I practice?
#2 Do I really know how to prospect effectively?
#3 Have I revalidated all my assumptions about my current book of business?
#4 Do I really know what is happening to my target accounts and their industries?
#5 Has my marketing department adjusted its messaging for this market?
#6 Have I altered my talk tracks to reflect the new realities of my customers/prospects?
For registration and other information on the webinar, ''6 Assumptions All Sellers Must Now Question,'' and to download the companion whitepaper, visit http://www.huthwaite.com.
Huthwaite is the world's leading sales performance improvement organization. Founded on scientifically validated behavioral research, our methodologies which include the internationally renowned SPIN® Selling, guarantee sales success. Huthwaite assesses your organization's needs and develops customized sales performance improvement and coaching programs that drive real business results. For more information about Huthwaite, visit http://www.huthwaite.com.