We believe this most recent set of updates is another step towards allowing our clients to really harness the power of social media.
Kansas City, MO (PRWEB) February 2, 2009
Infegy, a technology company formed to create business intelligence systems, has released a major upgrade to their already robust brand monitoring and marketing intelligence application, Social Radar. The upgrade includes a revamped user interface, the ability to read positive and negative conversations, trend keywords within chatter and much more.
"Our goal from the beginning was to make Social Radar the premier service for measuring and monitoring what real consumers are discussing online" said Adam Coomes, president of Infegy. "We believe this most recent set of updates is another step towards allowing our clients to really harness the power of social media."
Recently surpassing one billion stored entries, Social Radar is backed by the world's largest content collection from sources such as blogs, social networks, news sites, forums, Twitter, and many others. It also provides historical content from the beginning of 2007, allowing clients to research and analyze conversations, build long-term trend charts and compare changes in web chatter over time.
Social Radar is playing a key role in the interactive strategy of many digital ad agencies and PR companies by providing a toolset that allows for instantaneous insights into online chatter of the masses.
"Rapid data retrieval and unrestricted research has proven to be a big success with our clients. You may want to analyze and track all of your competitors, different industries and hundreds of keywords from an ad campaign. With Social Radar, you can retrieve this data as quickly as you can research it," said Coomes.
Some of the most impressive features of Social Radar include gauging user opinion and sentiment, trending and comparing share of voice, viewing influence and ecosystems with a proprietary interactive visualization engine, determining popular keywords, monitoring chatter fluctuations with alerts and even filtering data down to a custom list of sources.
Established in 2006, Infegy is quickly becoming a leader in the marketing intelligence industry. Their proprietary technology has grown Social Radar to become one of the fastest, largest, and most powerful applications for social media research and measurement.
For more information about Social Radar, visit http://www.infegy.com