"Discover the Upside of Down: Investment Strategies for Volatile Markets" Must Read for Investors Seeking Change from the Devastating 2008 Market Collapse

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Investors should heed the slogan of our new President -- "It's time for change," says Ron Coby, author of the new book, "Discover the Upside of Down: Investment Strategies for Volatile Markets." In his new book, Coby emphasizes his short-side strategies and timely investment tips to navigate the tremendous market volatility that lies ahead.

Investors should heed the slogan of our new President--"It's time for change," says Ron Coby, author of the new book Discover the Upside of Down: Investment Strategies for Volatile Markets. In his book, Coby emphasizes his short-side strategies and timely investment tips to navigate the tremendous market volatility that lies ahead. According to Coby, co-founder and CIO of Coby Lamson Financial Management (http://www.cobylamson.com) investors should protect themselves from what could become "The New Great Global Depression of the 21st Century."

"You must have a more proactive strategy as 'buy-and-hold' investing doesn't work in long-term secular bear markets," says Coby. "As many buy-and-hold investors know, losing 40-50% has been devastating." In Discover the Upside of Down--Investment Strategies for Volatile Markets, investors will learn Coby's short side strategy of buying low and shorting high for asset protection in such a dismal economy.

Coby published the "10 Iron Laws of Investing" from his 21 years of investment experience working on Wall Street syndicating private and public financings, managing hedge funds and as the head of his own investment firm. Here are five of the Iron Laws which investors need to know right now:

1. When there is fear and market despair everywhere, buy like there is no tomorrow. Remember the bottom of the 1987 crash, and the bottom of the NASDAQ 2000-2003 crash? These were buying opportunities in disguise! Don't let fear keep you from buying at the bottom.

2. Have a set of timing indicators to help you buy low and sell high, and always be hedged for downside protection. In 2008, "The Global Margin Call" was created as overvalued assets collapsed and high levels of debt remained. If strict risk disciplines weren't deployed, investors fell down a slippery slope of hope and learned that long-only is wrong-only in bear markets.

3. Cut your losses short so you never ride a stock all the way to zero. In past market environments, most investors bought a stock, fell in love with it, and watched it go up and down. In today's volatile market, the strategy of 'buy and hold' to "buy and fold" as investors either panic or are forced to sell at the bottom. In today's volatile market, investors need a more tactical strategy and discover the upside of down markets.

4. Always diversify with large and small common stocks, long and short. Exchange traded funds offer diversification. Choose stocks from all asset classes. Look to non-correlated asset classes to reduce volatility and look for profit opportunities on both sides of any market, long and short.

5. Don't completely trust anyone's word on the street as Wall Street is crawling with snakes and crooks. The world will never forget Bernie Madoff and how he ripped off investors in the hugest Ponzi scheme ever. Never trust anyone--do your own research. Even reputable financial planners with good intentions advise buy-and-hold only investment strategies. In 2008, the buy-and-hold investment strategy has left investors full of grief and giant market losses as all stocks crashed in 2008.                                                                                                

Even though the current financial storm will eventually pass, no one knows exactly how long and how deep the risks will be. The strategies in Discover the Upside of Down will prepare you to take full advantage of a new bull market when the global economy moves forward and profit opportunities abound, and protect your money in bear markets. For more information about Discover of the Upside of Down, visit http://www.cobylamson.com

About the Author

Ron Coby is a Registered Investment Advisor, Commodities Trading Advisor and CIO of Coby Lamson Capital Management. After his initiation on Wall Street as a margin clerk with a division of Merrill Lynch in 1987, Ron moved west where he worked for Paulson Investments in 1988, leading to his promotion to Vice President syndicating initial public offerings. In 1995, Ron co-founded Despain & Coby, an Oregon-based private equity fund, which later became Coby Capital Management from 2001 until 2006. He founded Performance Equity Consulting where he consulted publicly traded companies and as Managing Member of Viewpoint Securities.

In May 2008, Coby co-founded Coby Lamson Capital Management, a money management firm, with his partner, Dennis Lamson in Medford, Oregon. Coby Lamson Capital Management (CLCM) is a highly experienced money management team that manages long/short portfolios consisting of non-correlated asset classes, including stocks and commodities. CLCM is a registered investment advisory firm that runs four model portfolios, managed commodity futures accounts and a private investment partnership.

About Coby Lamson Capital Management (CLCM)

Coby Lamson Capital Management (CLCM) is a highly experienced money management team which manages long/short portfolios consisting of non-correlated asset classes, including stocks and commodities. CLCM is a registered investment advisory firm that runs four model portfolios, managed commodity futures accounts and a private investment partnership.

The inspiration and philosophy behind the firm is Discover the Upside of Down, written by the firm's co-founder and CIO, Ron Coby. The firm uses "The Lamson Grail," -- a proprietary market timing indicator created by co-founder and CEO, Denny Lamson-- to confirm, validate, and time entry and exit points.

Extensive experience, a broad spectrum of methodologies, the power of the "grail" technology and a strong emphasis on risk control sets CLCM apart from most investment firms on Wall Street.

OUR STRATEGY:

Coby Lamson Capital Management has assembled a team of professionals whose lengthy careers on Wall Street gives the firm flexibility, adaptability, and the ability to control risk. The managed portfolios are based on the four managers' independent methodologies including special situation analysis, trend trading for commodities, value investing, and growth/momentum trading. This multi-faceted approach allows CLCM to invest wisely and profitably in the course of changing investment themes which will dominate the horizon for years to come.

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