ClickTale Email Tracking is the best way to identify the obstacles that deter customers from converting
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Tel Aviv, Israel (PRWEB) February 4, 2009
ClickTale, the world leader of In-Page Analytics, has officially launched ClickTale Email Tracking™, complementing their wide range of In-Page Analytic solutions. With Email Tracking, online campaign managers can easily track any outgoing email campaign, and watch videos of email recipients' actual browsing sessions.
ClickTale Email Tracking provides significant value to campaign managers, with video playback of campaign recipient's individual browsing sessions which are linked to recipient's email addresses or other identifying information. Campaign managers can monitor which pages these recipients browsed, what they paused to pay attention to and which of them completed a transaction or other conversion activity.
"ClickTale Email Tracking is the best way to identify the obstacles that deter customers from converting," says Tal Schwartz, CEO and Co-Founder of ClickTale. "Watching video recordings of campaign-generated visitor sessions is a must for understanding which campaigns deliver the most valuable leads, and gaining visual insight into exactly where customers fail and succeed on your site."
ClickTale Email Tracking enables monitoring of actual conversions based on visitors' behavior inside the website. Since visitors may not convert on their initial visit to a web page, ClickTale will automatically record these visitors on every subsequent visit, to ensure that every conversion activity is captured. Campaign managers can better understand the habits, behaviors and site interactions of their users by then accessing and analyzing their complete browsing histories.
Email Tracking is the latest addition to the full range of In-Page Analytics tools offered by ClickTale, which include Visitor Session Playback™, Attention Heatmaps™, Form Analytics™ and more. ClickTale is a SaaS (Software as a Service) hosted solution, so there is no software to install and setup takes only a few minutes. New subscribers can try ClickTale for free, and benefit from a wide range of In-Page Analytics solutions: http://www.clicktale.com/pricing.aspx. Email Tracking is currently only available to ClickTale Premium subscribers.
Additional information about Email Tracking is available on a recent ClickTale Blog post: http://blog.clicktale.com/2009/01/22/announcing-clicktale-email-tracking-extreme-visibility-into-your-email-campaigns
ClickTale is the world leader of In-Page Analytics providing e-Business decision makers with the ability to see their customers' actual online experiences, showing individual mouse movements, scrolls, clicks, and keystrokes, as well as aggregate customer behavior inside the webpage. ClickTale's visitor session playback provides insights into why customers succeed or fail online, helping to increase conversion rates and optimize overall online business success. Since ClickTale is a hosted service, there is no software to install and setup takes just a few minutes. http://www.clicktale.com/.
© Copyright 2008 ClickTale Ltd. All rights reserved. ClickTale is a registered trademark of ClickTale Ltd. in the United States and other countries. The ClickTale word and design mark, In-Page Analytics, Visitor Session Playback, Engagement Time, Form Analytics, Attention Heatmap, and Link Analytics are all trademarks of ClickTale Ltd. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.