RFID Journal Gets New Look, Features

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The updated site features a wider format, as well as additional customization and tools for readers and advertisers.

RFID Journal, the world's leading media and events company focused on radio frequency identification, announced today that it has re-launched its Web site with a new, wider format and enhanced tools for readers and advertisers. The new site, a year in development, is easier to navigate, enabling visitors to find the content most interesting to them, and allowing advertisers to get their solutions in front of targeted end users more effectively.

"We're very excited about the new site, and think it will serve our readers and our advertisers well," said Mark Roberti, founder and editor of RFID Journal. "RFID Journal has been the leading media company covering the RFID industry for more than six years now, but we found that readers were having trouble finding some of the great content on our site. Therefore, we've improved the search functionalities, and now more of the content is visible on the homepage, making it easier for visitors to locate the articles of most interest to them."

The updated site design boasts new context-sensitive features. When a user is in the site's health-care section, for instance, the left-hand navigation bar will display links to news, case studies and other articles related to that field, as well as links to all news, case studies and other articles. Readers also have greater control of their preferences with a new "My RFID Journal" section enabling them to customize their site preferences. For example, they can more easily change which newsletters they would like to receive.

Additional customization options and new features will be added in the coming months, Roberti said. "We have plans for a video library and an 'Ask the Expert' feature," he noted, "as well as the ability to create communities, receive news in a format suitable for a phone or other mobile device, and much more."

New Browser Toolbar
In addition, RFID Journal has created a new toolbar that readers can download and add to any standard browser. The toolbar features a search field enabling readers to type in a term and immediately search the site for relevant articles. There are also pull-down menus allowing visitors to quickly jump to different areas of the site--such as Expert View articles; sections devoted to the use of RFID in specific vertical industries, such as logistics or packaging; or specific sections devoted to such topics as asset tracking, the environment or security.

New Features for Advertisers
The new site features larger format ads common on many businesses to consumer sites, as well as the ability to target advertising more precisely to readers interested in specific topics. For instance, an advertiser can choose to promote only in the site's manufacturing section, or only in the automotive section.

Keyword Advertising
What's more, the new site features a unique keyword targeting option, enabling an advertiser to promote only alongside articles containing "hospital," "Wal-Mart" or some other specific keyword. "We think this is the most powerful marketing tool available to RFID companies," Roberti stated. "If you are an advertiser, you can now use your budget more efficiently and effectively by advertising to people whom you know are interested in your solution. This is, without a doubt, one of the most effective and targeted ways to spend marketing dollars."

Keyword advertising can be combined with RFID Journal's existing ability to target readers in a specific country or state. So if small company in Germany, or in the state of Texas, has only a small budget and wants to reach only cattle ranchers in their area, they can do so cost-effectively: RFID Journal can deliver ads only to visitors in Germany or Texas who read about tagging cattle.

"This new precise targeting capability means someone with as a little as $2,000 can now use their limited budget to reach only the segment of our large readership that they want to reach," Roberti explained. "We believe this capability, and the other features built into the new site, will serve our readers and advertisers well--and we look forward to hearing their feedback."

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide--in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.

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MARK ROBERTI

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