Los Angeles, CA (PRWEB) February 3, 2009
Smack dab in the middle of what is being called one of the worst recessions in American history with the unemployment rate up 2.3%, some are predicting to expect the unexpected in the forthcoming couple years -- a so called "re-birth" of the entrepreneurial spirit.
Nearly half a million Americans in the professional and business sectors were out of a job in 2008. Highly qualified business professionals with mid to upper management credentials are now on the market, but with so few opportunities for employment, are looking for another avenue -- to start their own small business. And with cash and cash equivalents at their highest since 1995, nearly $9T, this is a likely reality.
"What we are about to see just reaffirms the entrepreneurial spirit of America -- that small businesses are the backbone of our nation's economy. We look forward to seeing Americans take advantage of the opportunities this country has to offer," commented brand expert and BrandU™ co-creator W. Vito Montone. "The recovery will be the American dream in action once again!"
There's never been a time in history like today's information age that gives the solo entrepreneur the same access to "how to" information that big companies have, such as tools, technology, and even customers. One can easily find business-building advice in books, CDs, MP3s, radio shows, TV shows, DVDs, seminars, workshops, tele-seminars, webinars, podcasts, articles, magazines and websites -- all for free. While a vast amount of information doesn't necessary mean helpful knowledge and processes, never the less, the access is unparalleled.
This is exciting news for a new entrepreneur because the playing field is now completely level; the small business owner has the advantage because he or she is closer to the ground, closer to the customers; and can make more money without anyone above limiting her.
"Entrepreneurs have the power to truly change things, because they have the power to create something real from just an idea," added brand expert and BrandU™ co-creator Kim Castle. "In the heartfelt hopes of reaching millionaire status, every day people are answering the call and taking the entrepreneurial leap as the creator of his or her own reality. It's really amazing and it's scary too!"
While today's economic climate is a good time to make bold business moves, ironically it's the scariest time because of that f-o-u-r letter word, fear, which can rear its debilitating head. A new entrepreneur can't help but be impacted by the constant negative messages in every form of media, and the perception that people all around are running scared for their lives.
Living in the land of opportunity, often times one may find a way to pass up a chance to make a bold step, such as launching a business in the middle of a recession. Those influences effect decision-making, and often creates inaction.
"People become crippled under the weight of negativity, and quickly put up walls to protect themselves," commented Castle. They become consumed with limiting thoughts that get trapped inside, without even realizing it, so they just give up. It is very sad."
An expert in fear transformation, Castle says that while fear plagues our everyday lives and can have a profound effect on our decision-making, there is much hope. Through her studies, she discovered a step-by-step, fear transformation process that quickly gets at the root of fear and shifts the contraction of fear into a powerful expansion of forward-moving action.
"Now more than ever is not the time to let fear get in our way," urged Castle. "This country needs for us entrepreneurs and new small business owners who have a dream, to take bold, powerful steps. It's the only way."
To learn more about BrandU's fear transformation process, visit http://www.brandu.com.
About BrandU: BrandU is the creator of the world's only process-based, results-driven, Integral approach to business creation supporting entrepreneurs from idea, to brand to market. Visit http://www.BrandU.com.
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