RFID Journal Survey Reveals End Users Plan to Invest Strategically in RFID in 2009

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Companies are deploying radio frequency identification technologies to help them weather the economic downturn by cutting costs and improving internal processes and operations.

RFID Journal, the world's leading media and events company focused on radio frequency identification, announced today that a survey of 100 end users and potential end users of RFID indicates most see the technology as a tool to help them cut costs now, as well as improve long-term efficiencies and gain a competitive advantage.

RFID Journal surveyed its readers to determine how the global recession will impact their businesses. Respondents hailed from North America, Central and South America, Europe, Asia, Australia and Africa. A whopping 70 percent of respondents said that in past recessions, their businesses benefited from investing in information and other technologies.

End users in a wide range of industries--including aerospace, consumer packaged goods, health care, manufacturing and retail--shared their companies' plans for investing in RFID this year. When RFID Journal asked firms currently deploying RFID systems about their goals for 2009, 65 percent indicated they hoped to improve internal processes and operations, while 40 percent said they wished to cut costs. The survey also reveled that 50 percent of businesses are still evaluating the benefits that could be achieved by investing in additional RFID technology.

"Given these statistics, and the fact that 68 percent of end users said their company views technology as an investment in productivity, 2009 might not be such a gloomy year for the RFID industry," said Mark Roberti, founder and editor of RFID Journal.

Three quarters of respondents revealed plans to slow or reduce RFID deployments in 2009 due to the current economic conditions, though 47 percent said they would do so only "somewhat" or "a little." And 20 percent predicted the economic downturn would not impact deployments.

"Companies need to control spending," Roberti said, "and end users are looking to RFID to help them save money now. But the data indicates businesses are also looking toward the future. Some 35 percent of respondents said their companies are deploying RFID to gain a competitive edge, while 48 percent said they are choosing RFID applications that can deliver both a short- and long-term return on investment."

The full results of the survey have been published in the January/February issue of RFID Journal magazine. For more information regarding RFID Journal, visit http://www.rfidjournal.com.

About RFID Journal
RFID Journal is the leading source of news and in-depth information regarding radio frequency identification and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide--in print, online and at face-to-face events. For more information, visit http://www.rfidjournal.com.

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MARK ROBERTI
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