Stone Selex to Explain Substantial Savings for Home Builders at the National Home Show

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At the 2009 National Home Show in Toronto, Stone Selex will explain how home builders and renovators can achieve substantial savings and deliver more attractive and innovative designs using artificial stone veneer instead of traditional brick.

The current economic climate -- reduced access to credit, lower prices, and nervous investors -- means builders must compete in a tough buyer's market. It's essential to reduce costs wherever possible. Yet, home buyers still demand top quality and enduring beauty.

Stone Selex, one of Canada's preeminent distributors of artificial stone veneer, will be present at the National Home Show on February 20 to March 1, 2009 at the Direct Energy Centre in Toronto, where they will explain how home builders can achieve substantial savings using manufactured stone veneer instead of traditional brick.

Jerry Lebiedzinski, President of Stone Selex Inc., observes, "The current economic climate -- reduced access to credit, lower prices, and nervous investors -- means builders must compete in a tough buyer's market. It's essential to reduce costs wherever possible. Yet, home buyers still demand top quality and enduring beauty."

Increasingly, builders are solving this dilemma by taking advantage of modern materials like artificial stone veneer, sometimes referred to as a stone facing, manufactured stone, or faux stone.

"Besides the lower cost of the product itself," explains Mr. Lebiedzinski, "artificial stone veneer's light weight means a substantial reduction in the cost of shipping, labor, and foundations and footings. At our booth at the National Home Show we'll explain to builders and renovators how they can achieve a savings of $1,700 to $4,000 on an average-sized detached home."

Using manufactured stone veneer also makes possible fresh and innovative designs, greater flexibility, and reduced costs, all adding up to the ever-important curb appeal that attracts qualified buyers.

"The popularity of brick and the convenience of vinyl siding has inhibited creativity and led to a rash of new subdivisions filled with repetitive designs that look as if they all came off the same assembly line," says Mr. Lebiedzinski.

Countering this trend, savvy builders have discovered the range of possibilities provided by artificial stone veneer. Modeled after natural stone and virtually indistinguishable from the original, faux stone veneer is manufactured from a formulation of Portland cement, natural aggregates, and carefully selected pigments. Durable, light weight, and easy to work with, the material can substitute for wall stone in both interior and exterior projects ranging from chimneys and fireplaces, to fences, pillars, stone walls, and stone facings.

There is also the option to add stone veneer to popular traditional materials like wood siding, stucco, and board-and-batten, giving your home a custom-built look at affordable prices. Now, in combination with stone veneer accents, these techniques make possible unique designs that are more attractive then vinyl siding alone and less expensive than traditional brick.

Stone Selex will occupy booth 2005 at the National Home Show from February 20 to March 1, 2009, to be held at the Direct Energy Centre, Exhibition Place, 100 Princes' Blvd., Toronto, Ontario.

About Stone Selex Inc.

Based in the greater Toronto area, Stone Selex supplies manufactured or artificial stone veneer to wholesalers, construction companies, and individual buyers across Ontario, Quebec, and the Maritimes. Their product is covered by a 50-year warranty and is ideally suited for a wide variety of both interior and exterior construction projects.

For further information: Jerry Lebiedzinski, President, Stone Selex Inc., Tel: +1-905-672-2887
http://www.stoneselex.com

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Cezary Lebiedzinski
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