New York (PRWEB) February 3, 2009
RevTrax, a leading provider of technology solutions to multi-channel merchants, has announced the launch of real-time fraud protection for printable and mobile coupons.
"As consumers continue to increase usage of coupons, it is critical that merchants implement solutions to protect themselves from fraud related to both printable and mobile coupons. Our technology can ensure in real-time that each coupon is not only legitimate and can only be used once, but is also processed according to any rules set by the merchant," said Greg Hansen, Chief Technology Officer at RevTrax.
RevTrax fraud protection technology works with all leading POS systems and requires no new hardware or software to implement.
Consumers visit leading websites and print an in-store coupon or send an offer to their mobile phones. Consumers then present the coupon or show the mobile phone to the cashier. A merchant can simply scan a unique barcode or enter a unique promo code, which is then validated in-real time.
"RevTrax has found a way to offer fraud protection to merchants at every echelon of technological sophistication," said Jonathan Treiber, Chief Executive Officer at RevTrax. "Furthermore, we can do this with a system that's incredibly inexpensive and easy to implement."
For many merchants, RevTrax also manages the distribution of printable and mobile coupons via hundreds of well-known media properties. Merchants who utilize RevTrax for coupon distribution only pay for sales that are driven by these media properties and tracked by RevTrax.
Merchants who are interested in learning more can contact RevTrax (http://www.RevTrax.com ) at 212.988.2161.
Headquartered in New York City, RevTrax is a leading provider of technology solutions to help multi-channel merchants track the effectiveness of online advertising on offline transactions. RevTrax offers clients a platform to track the in-store revenue generated from existing paid search, display, email, rich media, and other online advertising campaigns.
RevTrax additionally offers promotional distribution via hundreds of major marketers. This empowers advertisers with the ability to augment traditional CPM advertising with pay-per-sale marketing across online, mobile, and print marketing channels.
Visit RevTrax online at http://www.RevTrax.com.