Today's Economy Places Value and Self Esteem in the Forefront of the Buying Decision, Especially for Personal Care Products

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Despite cutting back in other areas, many people are reluctant to forego items related to personal image or beauty care. Xenna Corporation (http://www.xenna.com) CEO Carol J. Buck says "Products that enhance appearance are important for psychological reasons. Many people who have suffered for years with unattractive toenails or feet are well aware of the psychological impact of being too embarrassed to wear sandals or go barefoot. If they can't afford a fancy vacation this year, at least they can get their feet looking good in sandals."

Despite cutting back in other areas, many people are reluctant to forego items related to personal image or beauty care.

Xenna Corporation (http://www.xenna.com) CEO Carol J. Buck says "Products that enhance appearance are important for psychological reasons. Many people who have suffered for years with unattractive toenails or feet are well aware of the psychological impact of being too embarrassed to wear sandals or go barefoot. If they can't afford a fancy vacation this year, at least they can get their feet looking good in sandals."

"Just yesterday we received an email from a customer who was so excited to have a pedicure because her toenails were no longer embarrassing," she continues.

Podiatrists say the distress resulting from unattractive toenails can be so extreme, married patients may refuse to allow their spouse to see their feet for years, sleeping and even having sex with socks on in order to keep their feet hidden.

While foot appearance is often neglected in winter months, ugly feet move to the forefront as soon as Spring weather permits wearing flip-flops or sandals. Buck says, "That's when many people wish they had made an investment in getting their feet ready for summer - and it does take time, especially to improve the appearance of toenails."

Xenna distributes patented NonyX® Nail Gel, which takes a unique approach to the problem of yellow, thick or discolored toenails by removing keratin debris buildup under the nail. Keratin debris is the granular substance that builds up under toenails over time, making them look unattractive.

On a per ounce basis, NonyX Nail Gel is one of the least expensive nail products on retail shelves formulated to improve the appearance of toenails, at just $6.25 or less an ounce. Sold in a 4 oz. bottle, the easy-to-apply topical gel typically lasts 3-4 months.

To enhance value by lowering the net cost to consumers, Xenna now offers $4 mail-in rebates on http://www.nonyx.com.

"But the real value of NonyX Nail Gel, and so many other products," suggests Ms. Buck, "is in the satisfaction of seeing your toenails (or fingernails) improve in color, clarity and thickness. It can take 6 to 9 months, and even longer for seniors, but the eventual results deliver real value and self esteem."

For those with dry, cracked heels - especially diabetics - Xenna's CalleX® Ointment for Dry, Cracked Feet offers a fast-acting solution, based on natural exfoliating enzymes that target only flaking, hardened skin and cracked heels.

Unlike many foot moisturizing products, CalleX Ointment is acid-free, so it doesn't burn or sting. (For testimonials and before and after photos, go to http://www.callexointment.com).

"The formulations in NonyX Nail Gel and CalleX Ointment are patented and unique among the many footcare items sold in pharmacies today." says Ms. Buck.

Xenna Corporation also values the environment and formulates brands containing natural ingredients are made in the USA, not tested on animals, not in PET containers and not harmful to the environment. "Value, like beauty, is in the eye of the beholder, but true value is in finding a natural solution to a long-standing problem," concludes Ms. Buck.

All Xenna products are unconditionally money-back guaranteed. $4 and $3 rebate coupons are available at http://www.xenna.com/xenna_coupons.html

NonyX Nail Gel is sold in the FOOT CARE section of Walgreens, Rite Aid, CVS, Walmart, Meijer, TARGET, Snyders, Longs, Duane Reade, Giant Eagle, HEB, Kerr Drug, Bruno's, ShopKo, Bi-Lo, Hannaford, Duane Reade, many grocery stores in the Southeast and most Medicine Shoppe pharmacies.

CalleX Dry Heel Ointment is also sold in the FOOT CARE section at Walgreens, Rite-Aid, CVS, Walmart Supercenters, TARGET, Snyders, Longs, Duane Reade, Giant Eagle, HEB, Kerr Drug, Stop & Shop, Bi-Lo, Bruno's, many grocery stores in the Southeast and most Medicine Shoppe pharmacies.

Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time). View their press page at http://www.xenna.com/info_pressreleases.html.

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Carol J. Buck

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