Markham, ON (PRWEB) February 2, 2009
iSign Media Corp is proud to announce the successful completion of their Bluetooth® based Interactive Marketing Solution (IMS) test pilot to accurately measure consumer impressions and behaviours.
In 90 days (from October to December 2008), iSign's 96 IMS Units achieved over 1.5 million impressions in 6 stores increasing sales, interacting with consumers, confirming consumer retention and shopper traffic in Singapore.
As of January 1, 2009, the Best Denki Singapore project is complete, with a total of 143 units installed in all 9 outlets. iSign looks forward to an even greater impressions achievement in the coming months. The testing results prompted Best Denki Japan to commit to rolling out 500 plus outlets in 2009.
Mr. Alex Romanov, President and CEO of iSign Media Corp, says, "This test validates our method of mobile advertising. It is perfectly timed for a recessionary economy demanding that advertising be accountable and measurable. This is further confirmed in hard dollars because Interactive advertising and tracking consumer behaviour can now be done for up to 1/100th the cost of traditional advertising and data gathering. This results in an incredibly low cost per impression."
In this day and age of cautious marketing spend, advertising mediums need to be accountable and measurable. And because the solution is permission-based, the opt-in/opt-out nature in itself is attractive to the consumer. In addition, the consumer and community benefits from the green alternative to printed matter.
About iSign Media:
iSign Media Corp is an IBM Business partner, a member of Bluetooth's® Special Interest Group, and has patents pending worldwide. iSign is the founding member of the International Interactive Marketing Association.
As a global leader in Interactive Marketing via Bluetooth® technology, iSign is proof of concept that Interactive Marketing works on a large global scale as a cost effective, accountable, marketing solution that is up to 100x less expensive than traditional forms of marketing, and is simultaneously effective at capturing consumer data, interest and response in real-time.
For additional information on how iSign works or how we can power your next campaign, please visit http://www.isignmedia.com.
iSign Media Corp