Environmental Defense Fund & the U.S. Fund for UNICEF Choose Pontiflex for Guaranteed Returns on Online Advertising

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Non-Profits Increase Marketing ROI with Pontiflex AdLeads

While everyone is conscious about their advertising spending right now, non-profits are probably more sensitive than most about making sure every marketing dollar spent delivers value

Pontiflex, the industry's first open and transparent CPL market, announced today that it has been selected by the Environmental Defense Fund and the U.S. Fund for UNICEF for transparent Cost-per-Lead (CPL) lead generation advertising. By deploying transparent CPL advertising campaigns, advertisers pay only for qualified leads as opposed to expensive keywords or impressions that might never convert into customers or members.

Environmental Defense Fund (EDF), a leading national nonprofit organization representing more than 500,000 members dedicated to addressing global environmental issues, is using Pontiflex to build a responsive database of qualified, opt-in supporters. EDF then engages these supporters through vehicles such as newsletters and websites including fightglobalwarming.org to achieve three primary objectives: lead sustainable lives, connect with government representatives to drive change and fundraising.

"We were able to connect to Pontiflex and buy leads in a cost-effective way," said Sam Parry, Director of Online Membership and Activism at Environmental Defense Fund. "It's no secret that CPM advertising simply does not work for generating ROI. But what was impressive about Pontiflex was that we were able to get leads at a fraction of the cost of even other lead generation vehicles."

Through Pontiflex AdLeads, advertisers can connect to the lead generation market from a single point of connection. They can select publishers transparently, view reporting by source and optimize campaigns.

"Pontiflex AdLeads provided a centralized dashboard space where we could track the campaign performance from all sources in real time," says Mr. Parry. "As the leads are being transferred over to us, I was able to follow along on the dashboard. That was really useful."

In recent months, Pontiflex AdLeads has seen rapid adoption by non-profit organizations, such as the Obama Presidential Campaign and UNICEF.

"By allowing online lead generation advertisers the ability to transparently connect to publishers, Pontiflex AdLeads addresses a major pain point in the lead generation market," said Ross Geisel, Assistant Director of Interactive Marketing, U.S. Fund for UNICEF. "We look forward to working with Pontiflex and growing our database of qualified, opt-in consumers cost-effectively."

"While everyone is conscious about their advertising spending right now, non-profits are probably more sensitive than most about making sure every marketing dollar spent delivers value," said Zephrin Lasker, CEO and Co-founder, Pontiflex. "CPL advertising is at the highest step of the ROI ladder. By allowing advertisers to pay only for qualified leads from interested consumers, we can help them reach the audiences that matter in a cost-effective way."

To learn more about transparent CPL advertising, please visit the Pontiflex CPL University.

About Environmental Defense Fund
Environmental Defense Fund, a leading national nonprofit organization, represents more than 500,000 members. Since 1967, Environmental Defense Fund has linked science, economics, law and innovative private-sector partnerships to create breakthrough solutions to the most serious environmental problems. For more information, visit edf.org.

About Pontiflex
Pontiflex is the first open and transparent cost per lead (CPL) market. Advertisers connect to interested consumers through Pontiflex and pay only for brand-specific marketing leads, not just clicks or impressions that might never convert. Pontiflex AdLeads offers publishers, advertisers and agencies a single point of connection for CPL media buying, management and optimization.

Because Pontiflex AdLeads is open, advertisers and publishers can use manage all of their campaigns (even those not generated through Pontiflex) for no charge. Because Pontiflex AdLeads is transparent, advertisers can optimize campaigns by mapping leads to their sources and increase returns even further.

Advertisers use Pontiflex to generate marketing leads for their newsletters, direct marketing campaigns, member loyalty programs and vendor-specific sales efforts. Pontiflex is proudly backed by New Atlantic Ventures and Greenhill SAVP.

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Joe Ciarallo
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