Market Intelligence as a Key Success Factor in Economic Downturn: Focus on Efficient Sourcing and Utilization of Business Information

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Global Intelligence Alliance Group, a global leader in customized Market Intelligence services and solutions, launches a new GIA White Paper on "Market Intelligence as a Key Success Factor in an Economic Downturn". The paper focuses on the critical role of Market Intelligence in an economic downturn, when companies should focus on analyzing the changes in the external business environment and identifying new opportunities rather than only concentrating on liquidity concerns and other internal matters.

Global Intelligence Alliance Group, a global leader in customized Market Intelligence services and solutions, launches a new GIA White Paper on "Market Intelligence as a Key Success Factor in an Economic Downturn". The paper focuses on the critical role of Market Intelligence in an economic downturn, when companies should focus on analyzing the changes in the external business environment and identifying new opportunities rather than only concentrating on liquidity concerns and other internal matters.

The paper presents a three-phase model for companies to adapt to a recession and ties in Market Intelligence efforts to the process by presenting concrete case examples of what types of MI output companies could consider to help tackle the downturn. Methods are presented and discussed as to how intelligence activities can be made increasingly efficient and impactful; Both important pre-requisites for justifying the investment in intelligence efforts during financially tough times.

Webinar survey: Companies will continue investing in Market Intelligence, heavier emphasis on efficient sourcing and utilization of information
The White Paper was published in a webinar on Jan 27, 2009. When surveyed in conjunction with the release webinar, 63% of the attendees said they expected the investments in MI in their own organization to either remain the same as before or to increase, while 37% expected cuts in MI investments. When asked about process efficiencies, all respondents said that efficiencies would be sought, especially by rethinking the ways in which intelligence deliverables are being used (50%) and by rationalizing the sourcing of information (35%).

The GIA White Paper 1/2009: "Market Intelligence as a Key Success Factor in an Economic Downturn" is available for free downloading at http://www.globalintelligence.com.

Additional information:
Visit the Global Intelligence Alliance website at http://www.globalintelligence.com

About Global Intelligence Alliance
Global Intelligence Alliance (GIA, http://www.globalintelligence.com) provides clients with a single source for customized Market Intelligence services: market monitoring, business research and analysis projects, the Intelligence Plaza™ software, consulting and training. Through its full-range service offering, GIA helps customers set up and conduct Market Intelligence activities that serve both strategic and operational decision-making. The GIA network consists of GIA Group companies and independent Member and Research Partner organizations that operate in more than 100 countries. GIA Group was founded in 1995 and is owned by management and private investors. Venture capital funding to support international expansion was obtained in April 2007 from CapMan (http://www.capman.com).

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Heidi Lembidakis

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