In integrating with Google TV Ads, we are leveraging the benefits of our Orion Business System by providing our clients with the opportunity to maximize their revenue through a new online sales channel
Springfield, MA (PRWEB) February 3, 2009
VCI Solutions, a provider of software solutions for broadcast and cable operations, announced that they have teamed up with Google TV Ads to offer new revenue opportunities to media companies. This collaboration will provide VCI Solutions' clients that are utilizing the Orion® Business System the opportunity to garner additional revenue through integration with the Google TV Ads system, by providing access to new advertisers.
The new integration facilitates two-way dynamic communication between both the Orion Business System and the Google TV Ads platform. This flexibility enables broadcast and cable operators the ability to sell available commercial inventory in the Orion system through the online Google TV Ads system. Google TV Ads is a flexible online buying platform, where television advertisers utilize an auction-based pricing system to select their spot placements.
"In integrating with Google TV Ads, we are leveraging the benefits of our Orion Business System by providing our clients with the opportunity to maximize their revenue through a new online sales channel," said Sarah Foss, President/CEO, VCI Solutions. "Especially in today's challenging economic climate, maximizing revenue is critical to success."
"We are pleased to be working with VCI to provide an option for media companies to sell their ad inventory to new customers," said Mark Piesanen, director of strategic partner development for Google TV Ads. "Our goal is to make TV advertising more relevant, accountable and measurable, delivering benefits to viewers, advertisers and programmers."
The Orion Business System generates and sends a report of available commercial inventory to the Google TV Ad system. The inventory is then made accessible to Google TV Ads advertisers through its auction-based platform. Google then provides a report of the sold inventory back to the Orion system, and standard business rules are used to schedule the spots on the log accurately. Once the spot airs, Orion provides validation of airing back to the Google TV Ads platform. Google then provides analytics and insights to media companies that help unlock the value of their inventory.
About VCI Solutions
As a steadfast contributor to the media market for over 24 years VCI Solutions has become a trusted and reliable business partner for the future. VCI Solutions is committed to the success of their clients by providing them the tools, flexibility, and knowledge they need for growth. VCI Solutions' product portfolio is comprised of the Orion® business system, autoXe™ automation systems, and the advanced Xe™ platform. All of these products are designed to streamline media operations to create a more efficient workflow and higher revenue. VCI Solutions continually enhances their products and services for the ever-changing market, so that their clients stay ahead of the curve with a competitive advantage. More information can be found at http://www.vcisolutions.com.
Google and Google TV Ads are trademarks of Google Inc. All other trademarks are the property of their respective owners.