I am excited to bring data driven marketing as a new addition to the Improvement Direct culture, said Brandon Proctor Vice President of Marketing of Improvement Direct.
Chico, CA (PRWEB) February 4, 2009
Improvement Direct, Inc., No. 148 Internet Retailer Top 500 Guide, announced today the hiring of Brandon Proctor as the new Vice President of Marketing. Proctor has over 5 years of previous experience managing search engine marketing and business analytics for pure play ecommerce companies. "I am excited to bring data driven marketing as a new addition to the Improvement Direct culture, said Brandon Proctor Vice President of Marketing of Improvement Direct. "I am confident as we implement the right tools and tracking, we will be capable of maintaining a positive ROI on all of our future marketing initiatives."
Proctor joined Improvement Direct in October 2008 as Vice President of Business Intelligence and Search Engine Marketing and has expanded his leadership to all the marketing channels. Proctor currently serves on Omniture's Customer Advisory Board for their SearchCenter product and has an extensive knowledge of the Omniture analytics suite of products. Proctor's background includes experience with A/B and multivariate testing, adding valuable insight into current site design and implementations.
"Brandon Proctor is a welcome addition to our executive management team," said Christian Friedland, President of Improvement Direct. "His approach to marketing through adherence to analytic based methods will help us continue to improve our positive operating results in spite of the current challenging macroeconomic environment."
About Improvement Direct
Headquartered in Chico, CA Improvement Direct has established itself as a groundbreaking and prominent home improvement etailer. Improvement Direct creates a unique web experience in the way that it encourages customers to visit a diverse range of "niche" stores within its network. Improvement Direct is among the online category leaders in plumbing, lighting, door hardware, and venting. Improvement Direct currently employs over 200 people and continues to grow and pioneer in the home improvement industry. For more information on Improvement Direct please visit the corporate website at: corp.improvementdirect.com
Contact: Marissa Colwell, Public Relations, Improvement Direct, (800) 375-3403 x430