Garden City, NY (PRWEB) February 5, 2009
Integrated Direct, a leader in direct and interactive marketing and lead generation for the debt elimination / debt settlement industry, has officially launched their inbound-call program today.
This new business model allows clients to benefit on two levels. They benefit from the advertising that's placed out in the market to drive the inbound calls, as well as the inbound calls received - almost always highly interested prospects. Clients pay only for results - the inbound debt elimination call - and don't pay for any of the advertising used to generate the call. Further, each call is qualified by our proprietary IVR system that ensures each prospect has $10,000 in unsecured debt or more and would like to speak to someone about a debt settlement services.
CEO, Chris Consorte, says "Charging clients for results is not a new concept - and ultimately a necessity in the advertising industry. Clients want results - period. We'll eventually bring this model to other industries, but we're concentrating on the debt leads business for now because they have an immediate need for high-quality leads."
The initial pay-per-inbound-call program launched several months earlier but was limited to testing media - open only to a few select debt elimination clients. Consorte went on to say, "We had no idea which outlets, TV, Radio, Print, Mail, Internet, would perform best. It took some trial-and-error, but we really listened to the clients receiving the calls and were able to optimize the campaigns for the best quality inbound calls. The lead generation business is tough, let-alone for debt settlement leads, so creating the instant gratification clients get when their phone rings with interested prospects took a lot of market testing."
Pay per inquiry marketing has been around for years - as many online companies initially jumped into the space. However, specialization, like in the case of Integrated Direct working specifically on debt elimination leads, appears to be the key. Consorte added "In addition to our inbound call program, we also generate thousands of fresh Internet debt leads daily - so I think we've found our niche…at least for the remainder of 2009."
Integrated Direct is a division of Integrated Worldwide, specializing in debt leads. The Integrated companies, specialists in lead generation, were formed in 1999 and are based in Garden City, New York. Call 866-910-5323 for more information.