New eBook Features Give Clients New Ways to Turn Content into Profit

Share Article

Web site and electronic publication service provider Minnick Web Services (MWS) unveiled the newest features of their custom digital publications (eBooks) last month with the release of "Using Technology to Improve the Graduation Rate," presented by Tech & Learning magazine and sponsored by CompassLearning, a provider of education technology solutions.

Web site and electronic publication service provider Minnick Web Services (MWS) unveiled the newest features of their custom digital publications (eBooks) last month with the release of "Using Technology to Improve the Graduation Rate," presented by Tech & Learning magazine and sponsored by CompassLearning, a provider of education technology solutions (http://www.newbay.ebookhost.net/tl/compasslearning/1/?linkcode=MWSpr).

This eBook includes two user-friendly new features; a realistic "flipping page" effect and an improved print version. Automatic printable versions are now created directly from the eBook, making it simple to print out all eBook pages, and eliminating conversion errors. These new features create an improved and even more innovative way for media companies to deliver quality editorial content online.

On the reporting side, eBook publishers now have more detailed information on their traffic-driving efforts. Advanced Link Tracking allows eBook clients to receive in-depth information on how many targets from different marketing campaigns register for an eBook, as well as who these targets are, their contact information and demographics, and their interaction with the eBook.

Lastly, the code for MWS's eBooks has been completely rewritten in ActionScript 3.0. This upgrade allows eBook compatibility with all Adobe's latest technologies, including Adobe Air.

"These new features keep our eBooks ahead of the pace in custom digital publishing technology," says COO Margaret T. Minnick. "In addition to being a more innovative way of showcasing and monetizing online content than a traditional digital edition, our eBooks are incredibly user-friendly and provide an excellent lead-generation tool. The latest reporting innovation, Advanced Link Tracking, was suggested by a client of ours and has been called the 'Holy Grail of marketing.' I'm looking forward to the next round of innovations, launching in mid-February."

For more information about Minnick Web Services' custom eBook services, visit http://www.minnickweb.com or call 916-551-1453.

ABOUT MINNICK WEB SERVICES -- Minnick Web Services (MWS) provides a full range of ePublishing solutions to media companies worldwide. Founded in 1997, MWS has been serving large media companies since day one.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Casey Farrell
Visit website