Phillips Development Unveils New Marketing Strategy

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Zelen Communications engaged to implement innovative branding approach.

Tampa, FL-based Phillips Development and Realty, LLC, a national developer with properties in Texas, North Carolina and Florida, contracted Zelen Communications, Inc. to re-focus the contracting firm's branding strategy.

Jack King, Phillips' marketing director, who envisioned the strategic change to the marketing efforts, worked closely with Zelen Communications to produce a new global design approach for all of Phillips'apartment properties under development. This new approach was structured to greatly streamline the overall marketing efforts of the properties, as well as enhance recognition of Phillips' properties on a national level.

The scope of work for the branding effort included exterior signage, interior sales office signage, stationery, a brochure, sales office displays, and a web site for each of the three apartment complexes that went on the market simultaneously.

Phillips selected Zelen Communications because of the design firm's extensive experience in the property development sector and because of their multi-disciplined approach to melding traditional advertising and interactive media under one roof. Zelen's ability to cohesively extend brand personality in a variety of marketing channels was exactly what Phillips required for this new direction. Everything from property signage, brochures, websites, sales office materials and other collateral materials had to be redesigned to reflect the new approach. The outcome of these efforts, even under the growing financial pressures in this industry sector, has created a far more cost-effective process for marketing Phillips' existing and upcoming properties. In addition, the newly designed materials helped to elevate the existing brand to new heights within their industry.

At Zelen Communications, Jim LeClair, Jeff Jacoby and Chris McChesney were the participating art directors for the project; Terry Zelen was creative director; and Darby Nolan acted as project manager and account executive.

About Zelen Communications
Established in 1992 (as Dogged Design and Netropolis), Zelen Communications offers an array of marketing communications services ranging from print campaigns, direct mail, brochures, signage, billboards, logos, and corporate identity packages to radio advertising, web site development, web banners, streaming videos, interactive web content, corporate videos, e-mail blasts, and viral marketing. The firm's clientele includes Syniverse Technologies, Mise en Place Restaurant, USC Consulting, Lykes Land Development, Magnon Jewelers, Busch Gardens, and Pepin Distributing, to mention a few. Zelen Communications is located at 304 S. Melville Avenue in Tampa. Contact them at 813-250-1530 or learn more about the company by visiting

About Phillips Development and Realty, LLC.
Phillips Development and Realty, LLC is an upscale residential and mixed-use company with communities in Florida, Texas, and North Carolina. Phillips, founded in 2001 and headquartered on historic Bayshore Boulevard in Tampa, is an award-winning leader and innovator in the real estate and development industry. Phillips strives to ensure quality and exceed industry standards. For more information, visit their website at

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Terry Zelen
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