TheLoop21.com Announces Content Partnership with RushmoreDrive.com, a Search-Engine for the Black Community

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TheLoop21.com, a Web site that provides in-depth analysis of economics and politics and RushmoreDrive.com, a search-engine for the black community have joined together to bring news and commentary from a black perspective to their users. Rushmore Drive.com is owned by Barry Dillar's IAC/InteractiveCorp.

TheLoop21.com compliments the search function of our site by providing content that will help to enlighten and educate our users, subsequently inspiring them to search for more information on RushmoreDrive.com

TheLoop21.com, a Web site that provides in-depth analysis of economics and politics and RushmoreDrive.com, a search-engine for the black community have joined together to bring news and commentary from a black perspective to their users. Rushmore Drive.com is owned by Barry Dillar's IAC/InteractiveCorp.

Launched in January 2009, The Loop 21, http://www.theloop21.com, is an interactive website providing in-depth analysis of economics, politics, social issues and the day's top stories from a minority perspective. Led by Williams and a diverse team of journalists, The Loop 21 helps readers understand how global and national events - especially economic events - affect their daily lives.

RushmoreDrive.com launched in April 2008 and is a first-of-its-kind search engine for the black community that delivers a blend of mainstream search results plus a layer of more relevant search results influenced by the black community. While search is the Web site's core offering, users also get news, black opinions and an opportunity to search for jobs with companies that value diversity, all at the same web destination.

"We are extremely proud to be partnering with TheLoop21.com. Their in-depth analysis of economics and politics will enhance the editorial product for our users. The articles found on TheLoop21.com fit in nicely with our current editorial direction, which is to bring voices from the margins to the center on the web in spaces that are often overlooked as it relates to black populations. TheLoop21.com will add value to our site because of the insightful, critical and provocative nature of their articles," says RushmoreDrive.com Vice President Products & Content Kevin McFall.

Led by Publisher Darrell Williams, Ph.D., TheLoop21.com offers credible sources for understanding how economic events affect the daily lives of ordinary, working people. It is their mission to fill in the gaps where mainstream media has ignored or misunderstood the minority perspective, even when news events directly affected this specific population.

Dr. Williams states, "I am very excited about this partnership because these two websites are equally committed to using technology to empower our communities.  There is a need for relevant and informative content in our community beyond the stereotypes portrayed in mainstream media.  The Loop 21 is all about providing informative, up-to-date, thought-provoking content to people of color.  So we are proud to join forces with RushmoreDrive.com, the premier search-engine for discovering relevant African-American content, in our effort to explain and clarify the complex events taking place today."

TheLoop21.com's senior editor Raechal Shewfelt adds: "The entire staff at The Loop is delighted to be working with RushmoreDrive.com. We each believe very strongly in the need to inform in a way that is interesting and compelling. I am most excited for our respective Web communities, which benefit from even greater quality and variety of content."

RushmoreDrive.com is the starting point and the destination for its users to find what is most relevant to the black community. TheLoop21.com will bring a unique perspective to ongoing news that is important to the black community.

"TheLoop21.com compliments the search function of our site by providing content that will help to enlighten and educate our users, subsequently inspiring them to search for more information on RushmoreDrive.com," says Johnny C. Taylor, Jr., President and CEO at RushmoreDrive.com.

The content partnership between RushmoreDrive and The Loop 21 will launch on Monday, February 2, 2009 and is designed to impact the community's quest for Black History Month related information and beyond.

About The Loop21.com
The Loop provides in-depth analysis of economics and politics, plus black opinion, from across the nation. Our mission is to lead the debate on black progress in America by looking beyond the headlines to uncover how news affects the lives of people of color. The Loop looks at the problems that hold us back and highlights thoughtful ideas and solutions. In short, we tell you what the mainstream news doesn't. And we want everyone to join the conversation. Issues thought of as "black issues" -- education, poverty, civil rights -- are national issues that affect people of every race.

About RushmoreDrive.com

RushmoreDrive.com, is a first-of-its-kind search engine for the Black community employing a patent-pending technology that enables the search engine to blend mainstream general search results with highly-relevant Black search results. The search engine is complemented by a unique job search and networking feature as well as a news and editorial section that presents several points of view on current events coming from internal editorial contributors, Black media sources, and other mainstream outlets. RushmoreDrive is one of the products of Black Web Enterprises Inc. owned by IAC.

Media Contacts:
Martine Charles| 310-598-1615 (o) or 206-295-9114 (m)
martine (at) teamelevation (dot) com
Katrina Florence| 310-598-1612 (o) or 310-995-3619 (m)    
katrina (at) teamelevation (dot) com

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