London (PRWEB) February 6, 2009
With Spring approaching and the scent of new beginnings literally hanging in the air, many people´s minds turn to their relationship and taking that next step. Getting engaged at this time of year is traditional not only because it allows for the possibility of a summer wedding and the chance to propose on Valentine´s Day, but because if a couple have managed to flourish through the recent festive period (often a stressful time for partners and families), it can often highlight how suited they are.
For men, usually the most daunting part of the whole process is choosing the engagement ring. At The Diamond Store.co.uk they estimate that at least 50 percent of their male customers are buying relatively blind so that the proposal can be kept a complete surprise. Choosing a ring is very much down to individual taste though, which is why The Diamond Store.co.uk have taking particularly care over their range of engagement rings and developed a selection of over 300 exquisitely-made diamond solitaire rings.
Over the years, The Diamond Store.co.uk have been able to fine tune their line of diamond engagement rings to create a range with has shown to be popular, with the round set designs, such as the Leah and Grace collection and in particular the Chloe collection of rings, among the most eagerly received. Other innovative styles vary from the contemporary to the conventional, so whether customers are looking for simple chic or quirky originality, The Diamond Store.co.uk has a diamond solitaire to catch the eye. Each is made with the same attention to detail and high standards and comes in its own exclusive presentation set, complete with free insurance valuation certificate at the recommended retail price.
While platinum engagement rings are currently in fashion and by far the biggest sellers at the moment, The Diamond Store.co.uk also have a wonderful and extensive range of classic yellow gold and white gold engagement rings. Equally as beautiful and unforgettable, these rings are considerably more affordable then their platinum counterparts and offer excellent value for money. However, prices on all diamond solitaires from The Diamond Store.co.uk are as much as 60 percent below those of their equivalent items on the high street.
With the increase of information available to the lay person via the Internet, there is now more accessibility to jewellery facts then ever before; facts that only those working directly within the trade would previously have been privy to. This has proven to add to the confusion for the most part though as many people take too much detail onboard and end up feeling more overwhelmed then when they started.
As a result, to help those currently suffering from information overload, The Diamond Store.co.uk are putting together The Definitive Guide to Buying An Engagement Ring, to try to demystify the subject and make it as uncomplicated as possible. Points include explaining the Four C´s of carat, clarity, cut and colour and putting them into context so consumers know exactly what they should be looking for. How to select the right style of engagement band, what to look for in a jewellers and how to work out the ring size, are among some of the other facts covered.