Bad Economy Slows Down Cupid on Valentine's Day

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Consumers Look to Grandparents.com StoryTeller Service As a Cost-Free Gift Alternative.

Grandparents.com

There's really no simpler way to share stories and love with your family

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The National Retail Federation announced a 20% drop in its spending forecast for Valentine's Day 2009. With the holiday just around the corner, consumers are on the hunt for creative, inexpensive, and meaningful ways to say "I love you."

One way to reach family members to celebrate the day is through a new service launched today by Grandparents.com called StoryTeller.

This new service allows family members to connect with those near and far by recording their voices and with a few mouse clicks, sending the message by e-mail to family members.

"There's really no simpler way to share stories and love with your family," said Amy Goyer, senior VP and relationship expert for Grandparents.com. "It doesn't require any special equipment. All you need is a phone and a computer with an internet connection so you can access this service at Grandparents.com."

For the 70 million grandparents out there, it's a gift to give that is free, simple, and most meaningful: telling in their own voice their own story (and family history) in a message sent directly to the family inbox. And for the 30 million long distance grandparents across the country, StoryTeller fills a major void.
In addition to this new service, Grandparents.com has a wealth of information on how to create inexpensive gifts for those near and dear. Handmade photo collages, iPod playlists, homemade candy, and framed children's artwork are just a few of the ideas that top the list.

Now, in addition to all of these gift ideas, Grandparents.com is encouraging millions of families to log on this Valentine's Day and read a book, tell their family story, or simply record and send a quick message of love.

Producers: A VNR and B-roll package is available for download at the following location (copy and paste ftp address into browser URL):

FTP SERVER: ftp://grandparentsvideo.com
USERNAME: storyteller_vnr
PASSWORD: FTPguest

About Grandparents.com
Grandparents.com is a place for today's new generation of active, involved grandparents to find everything they need to get more smiles, have more fun, and make more memories out of the time they spend with their grandchildren. From thousands of great kid-friendly places and activities, deals and discounts, and expert advice on relationships, personal finance, gift buying and more, there is something for everyone who loves grandparenting. The company is headquartered in New York City and staffed by some of the foremost experts. Free membership, including a weekly newsletter with featured site content is available at http://www.grandparents.com.

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Lynn Munroe
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