Professional Beauty Visitors are Riding the Recession According to Online Poll

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Visitors to this year's Professional Beauty (London ExCel, 1-3 March 2009) are proving to be the exception to the rule in this recession as far as an online poll conducted by exhibition organisers, EMAP Connect can reveal.

Professional Beauty 2009

Visitors were asked 'Have you adapted your business plan to protect you from the credit crunch?' But despite the doom and gloom predictions, the poll revealed that 35% of those polled hadn't even noticed a down turn in trade and answered 'What credit crunch?' Another 20% said they had intention of changing their business model just yet and only 33% the salon owners who answered had felt the need to adapt their business plan.

This positive poll appears to be showing that the salon and spa market is weathering well in this recession. But Professional Beauty isn't complacent, as its Director Catherine Iredale is keen to stress. "We are aware that now more than ever we are a vital event for the beauty professional and the companies that supply them. In more stable times 'dead wood' can be easily carried, but when things start to bite, the days of the least healthy businesses will be numbered.

In 2009 quick thinking, innovative salons can be well placed to profit from the recession by increasing their marketing expenditure and grabbing market share adapting to changes in client preferences and priorities," Iredale goes on.

The challenge for Professional Beauty is to create the perfect atmosphere for business to be done and allow opportunities to be maximised. "We deliver more brands than any other UK beauty show and are extensive FREE education specifically designed to inspire the beauty professional to look at new and innovative ways to protect against the economic downturn. Professional Beauty is more relevant than ever in these times," Iredale concludes.

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ALI INESON
MRA PR Ltd
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