The combination of the strong Filtrete brand, superior filtration technology and our expertise in the vacuum category make this the ultimate single-source solution
Bloomington, IL (PRWEB) February 6, 2009
The Filtrete™ line of vacuum accessories has been expanded with the addition of 11 new SKUs, including bags, filters and belts. The popular Filtrete line now offers 74 SKUs covering more than 10 brands within the market.
"Filtrete vacuum accessories have been a huge success with consumers who seek a cleaner home environment," said Leiah Miller, product manager for Filtrete vacuum accessories. "Adding more SKUs to the line demonstrates our commitment to continually providing a comprehensive line of high-quality products for consumers and a complete vacuum accessories solution for our retail partners."
The Filtrete brand offers end-users optimum filtration, durability and suction. The line's filters provide exceptional filtration performance, and vacuum bags easily capture micro-particles including dust, pet dander, allergens, mold and bacteria. The vacuum belts in re-sealable poly bags ensure vacuums perform at the top of their ability and maintain optimal cleaning performance.
"The combination of the strong Filtrete brand, superior filtration technology and our expertise in the vacuum category make this the ultimate single-source solution," said Miller. "Using a one-source provider allows retailers to more easily manage the vacuum accessories category and also makes it easier for consumers to purchase the products."
The Filtrete vacuum accessories program offers full category management for dealers, including maintaining contact with dealers on a periodic basis to monitor programs, which simplifies the purchase decision and takes the pressure off the buyer. A customized plan-o-gram for dealers is developed based on market information and store purchasing statistics, and top-selling SKUs for each retail account are recommended.
The new accessories, categorized by brand, include:
o Eureka: DCF4-DCF18 HEPA Filter
o Bissell: 15 HEPA
o Miele: SF AH 30 HEPA, SF AH 50 HEPA, S180 HEPA
o Panasonic: C-20E Allergen
o Miele: FJM Synthetic, G/N Synthetic, K/K Synthetic, Z Synthetic
o Electrolux: EL205 Micro Allergen
o Hoover: W2 Microbag
o Eureka: T Allergen
o Electrolux/Eureka: S Micro Allergen-OX Micro Allergen
o Hoover: 180
o Panasonic: CB-6
The Filtrete vacuum accessory line is manufactured for Electrolux Home Care Products, the producer of leading floor care brands Eureka® and Electrolux®, in cooperation with 3M, a recognized leader in research and development that produces thousands of innovative products for dozens of diverse markets.
About Electrolux Home Care Products, Inc.
Electrolux Home Care Products, Inc. (EHCP) leverages consumer driven insight to manufacture and market innovative floor care products under its well-known Eureka and Electrolux consumer brands. The company also sells high-quality commercial products under its Sanitaire brand name and central vacuums made by its Electrolux Central Vacuum Systems division (formerly known as Beam Industries). EHCP is based in Bloomington, Ill., and is a part of The Electrolux Group. Visit http://www.electroluxusa.com, http://www.eureka.com , http://www.sanitairevac.com or http://www.beamvac.com for more information.
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