The USA Realty Group Selects Independent Brand Strategy Firm Brand Spanking New York, Inc.

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The USA Realty Group announced today that it has secured the services of independent brand strategy consultation agency Brand Spanking New York to generate awareness of and attract investment to the Azuero Peninsula region of Panama.

The USA Realty Group announced today that it has secured the services of independent brand strategy consultation agency Brand Spanking New York to generate awareness of and attract investment to the Azuero Peninsula region of Panama.

Despite the global economic downturn, attention from around the world toward the Central American nation of Panama has shown no signs of slowing. With square kilometer after kilometer of beautiful, undeveloped beachfront and inland property available at prices long since unseen by most investors, the Republic of Panama's Azuero Peninsula has officially achieved "land rush" status.

As such, The USA Realty Group --dedicated to the building of awareness and consideration of Azuero among the international real estate community -- has partnered with New York City-based brand strategy firm Brand Spanking New York, Inc., to construct a unique brand for the region and position it for maximum visibility and retention.

"We're really excited about making an international destination brand of the Azuero Peninsula," said Dan Nussbaum, President of The USA Realty Group. "With so many investors around the world, both corporate and private, asking about Azuero and contacting us daily, we knew we had to get serious about our message and our promise. We found that promise could be delivered by Brand Spanking New York."

Steve Susi, founder and chief creative officer of Manhattan-based Brand Spanking New York, Inc., jumped at the chance to build a destination-marketing platform for the burgeoning region. After visiting in June 2008, he knew his objective was to convey his unforgettable experience through the new brand.

"It's my sole intention to make Azuero's image synonymous with bespoke luxury, privacy, authenticity, old world quality, and ecological responsibility," Susi said. "We have something really special here -- not just some of the most beautiful land and natural resources in the world, but a chance to control the voice from the start, to magnify its appeal for visitors and investors alike, and to lay the foundation of success early on."

Susi plans to achieve this by aligning all marketing efforts to the area's unique character and distinguish it from all other travel and investment destinations.

"For Azuero to reach its full potential, it will be crucial to administer this distinct brand in partnership with the hospitality- and real estate-based businesses in the area, as well as other stakeholders like economic development agencies and, of course, the media. Every business in Azuero has to see every other business not as a competitor, but as a partner in the brand and its progress. That's how destinations like Monte Carlo, Dubai, and even Guanacaste have done it through the years, and that's what I intend to catalyze in Azuero."

Key to achieving that goal will be the internet advertising campaign which has already begun, and which employs some of the most advanced targeting technology available to attract qualified prospects to the hub website, -- the largest content-based business and travel portal in Panama. The site provides investors with reliable information on business opportunities and tourism in the country of Panama.

" has already begun to play a major role in what we're doing here," Goldner said. "The site offers more than 5,000 pages of content, and will facilitate business transactions all over the country. Panama Business and Travel is an essential part in the progress of The USA Realty Group's investment activities"

A coordinated media blitz of online advertising, direct marketing, and public relations will commence in the first quarter of 2009. Until then, Brand Spanking New York, Ocean Legacy, S.A. and The USA Realty Group continue to build investor and press relationships throughout North America and Europe.

"The opportunity to buy land in Azuero at these low prices isn't going to last," said Susi, "so the time to establish a world-class brand is right now. I'm honored to have been selected."

About Brand Spanking New York, Inc.
Brand Spanking New York, Inc, is an independent brand consulting firm owned and operated by founder and chief creative officer Steve Susi, and is based in New York City.

With more than a decade of cross-media creative and branding experience, Mr. Susi has won awards handling some of the world's best-known brands, including Mercedes-Benz, Cadillac, Coca-Cola, Dell, IBM, Heineken/Amstel, adidas, Continental Airlines, UPS, and RCA, to name a few. In 2003, Mr. Susi started Brand Spanking New York to create and re-stage brands in New York, London, and Central America. Steve's creative has been featured in media worldwide, including Communication Arts, Adweek, Ad Age, Creativity, Brandweek, Print, Crain's New York, Forbes, CNN, Étapes (Paris), and CBS 2 New York. Mr. Susi is a published poet with written work in both the Smithsonian Institution and the Library of Congress.

About TheUSARealty Group:
TheUSARealty Group combined with its primary online property, is a global network of over 10,000 brokers, agents, and agent-affiliates dedicated to simplifying the home-buying process and expediting the home-selling process with industry-leading experience and powerful technology, dedicating to promoting and maintaining an industry standard celebrated by sophistacted investors and North American home buyers. TheUSARealty Group lists a wide range of researched real estate opportunities in North America, Central and South America, and Europe while seamlessly tracking broker commissions and offering unparalleled due diligence process. For more information, visit


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