Go Green and Keep Your Beauty Budget Lean - Zoya Announces its First Annual Earth Day Nail Polish Exchange

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Exciting beauty news... Just in time for Earth Day 2009 Zoya announces its First Annual Earth Day Nail Polish Exchange . an offer that's as good for the planet as it is for your beauty budget. Kicking off in April, just in time for Earth Day 2009*, Zoya will replenish nail polish wardrobes with the latest in nail color fashion and properly dispose of old polish according EPA guidelines. With over 300 ready-to-wear, formaldehyde, toluene, camphor and dibutyl phthalate free colors to choose from this offer is outta this world!

Zoya Earth Day Nail Polish Exchange

Why hold onto old, worthless, possibly toxic, out of style colors or even worse trash it into landfills, when you can trade it in for fresh new, toxin free bottles of Zoya Nail Polish?

Zoya Nail Polish asks "Why hold onto old, worthless, possibly toxic, out of style colors or even worse trash it into landfills, when you can trade it in for fresh new, toxin free bottles of Zoya Nail Polish?"

For a limited time, kicking off in April, in time for Earth Day 2009*, Zoya will replenish your nail polish wardrobe with the latest in nail color fashion and properly dispose of your old polish according EPA guidelines. Choose from over 300 ready-to-wear, formaldehyde, toluene, camphor and dibutyl phthalate free, award winning colors! Yep, an offer that's as good for the planet as it is for your beauty budget - Wow!

Simply send us six or more bottles of old polish - any brand other than Zoya - and we'll send you the Zoya colors of your choice in a bottle-for-bottle exchange. That's right - no exceptions, no questions. All you pay is $3 per bottle to cover shipping and processing.

Visit http://www.zoya.com/earthday for all the details on this smart way to celebrate Earth Day (April 22nd) and keep the planet a little bit greener today.

Press samples available upon request.

*Offer available April 1, 2009 thru June 1, 2009, Valid in the Continental US only.

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Erin Giddings

Della Homenik - Media Representative