Principals of Voices & Visions Productions Video Company Set Up Shop in LA to Edit Ugandan Coffee Documentary

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The directorial staff of Voices & Visions (V&V) Productions will be spending the next month and a half at their Los Angeles office editing the documentary Delicious Peace Grows in a Ugandan Coffee Bean.

Voices & Visions Productions

One of our key challenges is to pull all of these scenes together a compelling manner into a program of 75 to 90 minutes that does justice to the story and captures the attention and interest of viewers – the same kind of challenge we face in a comparatively microcosmic way with every corporate production we undertake.

V&V is a corporate video production company combining excellent cinematographic, writing, editing, and related talents with the skills to grasp comprehensively the subject each client brings.

The firm focuses most of its business efforts on the video production of web clips and promotional, marketing, investor relations, industrial, educational, fundraising and other goals for companies and nonprofits of all sizes.

With clients ranging from private equity and investor relations clients to law firms and educational institutions, V&V approaches each video as an independent story, reaching into the depths of the issues and the hearts of the entities highlighted This emphasis on storyline is an outgrowth of the video production roots of Voices & Visions’ principals: documentary filmmaking.

“Over the coming weeks we will edit and arrange to distribute a beautiful documentary with worldwide appeal,” director Curt Fissel stated. Delicious Peace focuses on Ugandan coffee farmers who are Christian, Jewish and Muslim and formed a cooperative to advance peaceful relationships and economic development. They partnered with the US-based Fair Trade Thanksgiving Coffee Company, which is distributing the coffee through interfaith circles in this country, helping to make the farmers’ dreams come true.”

Documentary producer Ellen Friedland, who is also the president of Voices & Visions, emphasized the extent to which the firm’s team enjoys distilling the stories of every client, then giving those stories the video voices and visions to come alive for the desired purposes.

“Delicious Peace has been a mammoth effort, involving 150 hours of HD footage from three trips to Uganda, two trips to the headquarters of Thanksgiving Coffee in northern California, and mini-trips to communities across the US that have adopted the coffee project,” Friedland said. “One of our key challenges is to pull all of these scenes together a compelling manner into a program of 75 to 90 minutes that does justice to the story and captures the attention and interest of viewers – the same kind of challenge we face in a comparatively microcosmic way with every corporate production we undertake.”

Voices & Visions is based outside NYC in Montclair, NJ with a satellite office in LA, and the firm’s team works in locations around the world. But for the next number of weeks, the thrust of their efforts will emanate from the LA office.

“Los Angeles is the center of the world of filmmaking,” Friedland said. “Being here as we edit gives us the opportunity to work with talented professionals in the industry as well as expand our corporate video horizons.”

The trailer of the program, which was produced by the nonprofit organization JEMGLO established by Friedland and Fissel has already won a “best in cinema” award for a short documentary at a film festival, and it has found homes on countless websites, particularly for organizations dealing with interfaith or Fair Trade issues.

Articles about the upcoming movie have also been written in a number of publications; even O, the Oprah magazine, included a story about the farmers’ coop in their August 2008 edition. The early widespread interest in the subject together with the filmmakers’ passion for the story and quality of all the production elements are promising indicia that the documentary will fulfill its purpose of educating a large public audience about the totality of issues it addresses.

Fissel and Friedland have many years of experience in the world of video that they have applied to produce Delicious Peace and V&V’s corporate projects. Fissel has received a Cine Golden Eagle, silver Tellys, an Associated Press Outstanding Documentary award earned several Emmy nominations, and was admitted to the NJ Advertising Hall of Fame as the first individual in the category of cinematographer.

He was the Chief Photographer and Manager of News & Documentary staff at NJN for 18 years, and has done freelance work for CBS, YES Network, HBO, ABC Nightline, The Voice of America, CNN, Outdoor Life Network, and America’s Most Wanted. Friedland began her career as an attorney clerking in the US District Court in Manhattan, then transitioned to a job as a political journalist in New Jersey before becoming a producer and writer in the video and filmmaking space. JEMGLO has produced six other documentaries in the past 12 years, all of which have been broadcast on PBS stations across the US and at festivals around the world.

The principals of Voices & Visions (V&V) corporate video production company, which specializes in combining excellent cinematographic, writing, editing, and related talents with the skills to grasp comprehensively the subject each client brings, will be spending the next month and a half editing a documentary they filmed in Uganda. Entitled Delicious Peace Grows in a Ugandan Coffee Bean, the documentary is a reflection on a macrocosmic scale of the production opportunities in which V&V revel on a daily basis working with corporate clients to make their stories come alive.

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