We needed an updated presence on the web,
Morristown, NJ (PRWEB) February 6, 2009
Today ITCN NJ Web Design, a New Jersey-based web development, design and marketing firm, launched its latest website for ArmorPoxy.com, the country's leading supplier of commercial grade coating products. ArmorPoxy has chosen ITCN for all web development, SEO and online marketing services.
"We needed an updated presence on the web, " says Armor Poxy President Daniel Blum. "But even more than that, we needed a web design team that recognized the need, and had the ability to assist us with, search engine optimization (SEO) and online marketing."
ArmorPoxy Commercial Coating, based out of Union, NJ, has become the nation's leading manufacturer and distributor of ultra high-quality commercial and industrial grade coating and related products. Now over 20 years old, the company produces a full line of Epoxy coating products, including ArmorPoxy, ArmorTile, ArmorCarpet, ArmorStone, and many others. They also manufacture the industry's most popular do-it-yourself professional grade garage floor coating kit, ArmorClad. These products cover a wide array of applications, including garage floor kits, bathroom tile coatings, marine finishes, and more.
"Armor Poxy presented us with a unique challenge, " says ITCN NJ Web Developers President Barry Wise. "The Armor Poxy site was struggling with organic search results in Google and Yahoo, and their Adwords Pay Per Click (PPC) campaign was really in need of an overhaul. We have employed a number of SEO techniques to take advantage of on-page and on-site factors with the new site design, and our PPC consulting is going to save them thousands in erroneous click-through rates."
Included with the new site design is a new website architecture which includes a complete Content Management System. "Dan wanted his staff to be able to update the content on any page of their new website anytime they wanted, without having to pay for a web designer to do it for them, " says Wise. "So we delivered a robust, scalable software platform which enables them to do just that."
Founded over 20 years ago, Armorpoxy is the country's leading manufacturer and distributor of ultra high-quality commercial and industrial grade products. Their clients include many Fortune 500 companies, all branches of the U.S. Military, and thousands of manufacturing and distribution facilities. Armorpoxy products are easy to apply by just about anyone, and they provide free, unlimited technical support.
ITCN NJ Web Design has been providing online marketing, SEO, web design, and application programming services for New Jersey since 1998. Working with Fortune 500 clients such as Lucent, Avaya, IBM and AT&T, ITCN has become positioned as the local leader in web design and marketing services.