Equilibrium Releases MediaRich CORE 3.9 Server Software

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New Features Include World's First, Resizable On-Demand Zoom and Pan Experience That Eliminates Pre-Processing Workflow Time and Staff Costs - Equilibrium, the leading provider of automated media production and delivery solutions, today announced the release of MediaRich® CORE 3.9, which includes many new features, specifically; new multi-page, resizable Sonic Flash Zoom and Pan capabilities; built-in web implementation examples; sample imaging and video Hot Folders; new video file-types; and cross-platform Open Office support. These additions bring 188 new document types to the system. French, German, Japanese, and Korean language installers are now available.

New Sonic Flash Zoom and Pan

Our new multi-page, resizable Sonic Flash Zoom and Pan delivers a fluid, high-quality experience and can be easily embedded in any web page, device, or web application window

Equilibrium®, the leading provider of automated media production and delivery solutions, today announced the release of MediaRich® CORE 3.9, which includes many new features, specifically; new multi-page, resizable Sonic Flash Zoom and Pan capabilities; built-in web implementation examples; sample imaging and video Hot Folders; new video file-types; and cross-platform Open Office support. These additions bring 188 new document types to the system. French, German, Japanese, and Korean language installers are now available.

MediaRich is a sophisticated management tool for digital media that features a scalable, high-volume media distribution and repurposing engine. It enables companies to create, process and assemble graphics, audio and video files dynamically from original sources and then deliver them - without human intervention - to websites, wireless devices, and portable devices. MediaRich powers some of the largest B2B portals, web 2.0 infrastructures and websites in the world. MediaRich customers include Cisco, Disney, E! Entertainment, Netshops, Omnicom TMV, and Sony Pictures Entertainment.

"Our new multi-page, resizable Sonic Flash Zoom and Pan delivers a fluid, high-quality experience and can be easily embedded in any web page, device, or web application window", said Sean Barger, CEO of Equilibrium. "This release also includes several important new file formats, expanding the ability to view, instantaneously, a total of over 300 image and video file types."

MediaRich 3.9 delivers dynamic, on-demand, massively scalable asset processing and templating on a wide array of documents, images, CMYK files and video frames up to HD in size. Further, digital media can be processed and deployed without having to do any pre-processing, and without the need to create a proprietary format, and with new Open Office connector, installation of Microsoft Office and a server license are no longer required to provide on-demand visualization of Office file types.

MediaRich CORE seamlessly integrates with any Digital Asset Management (DAM) or Content Management Systems (CMS). MediaRich CORE 3.9 Server Software is available for Windows and Macintosh servers today, and a Linux version is coming soon.

About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer®, now leads the monetization of the next-generation Internet revolutions. The patented, high-powered MediaRich engine enables real-time personalization and delivery of music, images and video to any device. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same CORE technology for cross-platform interoperability and integration virtually anywhere. Equilibrium is a Microsoft Gold Partner. To learn more about Equilibrium and its products, please visit http://www.equilibrium.com or our blog at http://www.equilibrium.com/blog.

Equilibrium and MediaRich are registered trademarks of Equilibrium. MediaScript is a trademark of Equilibrium.
Press Contacts:                    
Frank Colin - Equilibrium                 
+1 415-332-4343                    

Sallie Olmsted/Jason Magner
Rogers & Cowan for Equilibrium
310-854-8124 /8128

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