is Putting a New Twist on Old Valentine's Day Traditions

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On this Valentine's Day ignite passions and romance with this special collection of products and treatments sourced by spa lifestyle specialists from around the world. offers a community of like minded persons for sharing health and wellness tips for enjoyment with your special someone. mSS encourages all of its visitors to put a new (and healthy) spin on old traditions this Valentine's Day.

mySpaShop(mSS) is the Web's first virtual spa with everything you need to lead the spa lifestyle -- accessible to anyone, anytime, anywhere, mSS brings together experts, spa treatments and shopping for the newest spa products with a spa community to share personal stories. mSS offers a unique online Rewards program for 10% discount coupon(M$$1) with initial free Registration and the opportunity to earn additional Rewards with purchases and Referrals to friends.

mSS is the creation of Kimberly Matheson-Shedrick, CEO of Natural Resources Spa Consulting, Inc., a leading spa consultant whose high-end clients include the CuisinArt Resort and Spa in Anguilla, the Fontainebleau Resorts in Miami Beach and Las Vegas, and the Four Seasons Hotels in Moscow, New York City and Vail. "mSS will help people feel better not only about themselves, but also about the world with Valentines specials to ignite romance for your sweetheart" Matheson-Shedrick adds.

On a day when people are celebrating love all around the world it is important to show a special someone that extra time and thought into their gift this year and let's face it, chocolate, flowers and jewelry are a bit expected when it comes to Valentine's Day. mSS encourages all of its visitors to put a new (and healthy) spin on old traditions this Valentine's Day.

There is no need to feel guilty when you enjoy Xocai Healthy Chocolates. Xocai™ chocolate contains the antioxidant rich Acai berry from the Amazon forest and blueberries, yet another nutritious ingredient. Xocai ™ chocolate contains no waxes, fillers, or preservatives; it is diabetic friendly, caffeine free and suitable for a vegan diet. mSS suggests Romantic Chocolate Therapy: Give a special Valentine a romantic chocolate therapy treat! Includes 6 decadent 12-gram Nuggets, 6 delicious 6-gram X-Power Squares, 6 essential 11-gram Omega Squares (each individually wrapped), one aromatherapy candle, one "Wisdom from the Mastery of Love" tiny keepsake book and a sprinkling of rose petals. Save 20% until February 14th on any Xocai Healthy Chocolates product.

Flowers are also a staple Valentine's Day gift, but mSS offers flowers that will never wither. With distinguished artist, "Peter Huntoon's Daisy Days" give sweetheart a beautiful water color painting of flowers they can cherish forever. These simplistic flowers provide a wonderful summer's warmth when picked and presented to that someone special.

One can never go wrong with jewelry, especially when it's jewelry with a purpose. Energy Muse Jewelry is a conscious lifestyle brand providing tools of empowerment, inspiration and hope. Each piece combines energy and intention which create a desired outcome. Energy Muse cofounders Heather Askinosie and Timmi Jandro, believe that every one of us is a healer, teacher and messenger. Each piece is intended to balance the body through the healing properties of beautiful gemstones and crystals. For thousands of years, ancient civilizations have utilized their power to release mental, physical and spiritual blockages thus facilitating the free flow of energy throughout the body.

A few other items mSS Advisors have hand selected to be featured Valentine's Day gift ideas include:

•Kashwere Shaw Collared Robes] (20% off now through Valentine's Day)
•Jamu Island fruits bath and shower gel (complimentary with each $100 purchase of Jamu Asian Spa Rituals products)
•La Bella Donna's Baci Baci Moisturizing Lip Shear! Achieve the "Perfect Pout" for those luscious Lips using. (Baci Baci means KISS, KISS in Italian)

While we can't do much about macro-economic forces, what IS within our control is self-care and rejuvenation -and finding physical and emotional balance - essential to coping with stress and improving health. No wonder, then, that more and more people are turning to the wellness movement and the spa industry is booming. While many people don't have time or the money to seek out day spas in their area or travel to a distant destination spa, they will now have the next best thing - a virtual spa experience on the worldwide web.

Top spa lifestyle advisors and beauty professionals educate site visitors in healing rituals, massages and facials, fitness and exercise, turning the bathroom into a spa, bathing as therapy, cleansing, meditation, healthy living and beauty therapies. Users will find nutritional and weight loss advice and more than 2,000 of the newest spa products and skin care lines, including many now only available at destination spas. Visitors will also find a community of like-minded people where they can share their stories and get peer support.

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Rich Shedrick
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