KARHU awarded the "Best Debut" by Runner's World Magazine

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Finland's Legendary Running Brand, KARHU Debuts its New Line with the Award Winning STRONG Fulcrum_Ride for the Best New Addition to the Stability Category

KARHU, announced today that Runner's World has named the STRONG Ride the "Best Debut of 2009" as one of the season's best running shoes for its annual Spring Shoe Guide Special. Tested rigorously by editors and hundreds of wear-testers, The STRONG Ride separated itself from the pack with its support and patented Fulcrum technology that provides a natural ride and feel.

"We are thrilled that our new product line launch gained recognition by Runner's World and are proud that the STRONG Ride separated itself from the competition during the wear-tests," said Jay Duke, KARHU president. "Although new to the U.S. market, KARHU is internationally recognized as an established running brand. Our product engineering is technologically sophisticated to simply promote the foot's natural abilities."

The STRONG Ride provides a runner's need for added performance, comfort and stability. KARHU's stability collection delivers a natural ride and feel through the three phases of the gait cycle and seeks to reduce the wasted vertical forces of the foot. Engineered with an advanced, lightweight carbon fiber plate, the STRONG Ride provides superior stability that promotes a natural foot motion for the runner.

In its March issue, Runner's World, the worldwide authority on running information, recognizes six shoes that represent the best on the market in their annual Spring Shoe Guide. Six of the 30 shoes showcased-all of which were put through rigorous testing by Runner's World editors, 350 "wear-testers" and the one-of-a-kind Runner's World Shoe Lab-were cited as best in class in four categories: Editors Choice, Best Buy, Best Update and Best Debut. KARHU's unprecedented win for Best New Shoe in the Running Shoe category comes amidst a time with a flurry of new entrants for the Spring 2009.

According to Runner's World's review, the new STRONG Ride fits true to size with its new roomier last that's wider in the forefront to accommodate more foot shapes. The carbon midfoot bridge helps smooth the transition from heel-strike to toe-off. It was recommended for normal-arched runners looking for a stable running shoe.

The March 2009 issue is set to hit stands in mid-February, aligning with the public launch of the entire STABILITY line. To see the complete offering from KARHU, please visit http://www.KARHU.com.

About KARHU
Born in 1916, KARHU is Finland's legendary running brand. Meaning "bear" in Finnish, KARHU has an authentic heritage in running and a deep connection to the outdoors. KARHU follows the Finnish principles of design simplicity and running purity in providing technical running and outdoor gear for nearly 100 years. KARHU shoes have been worn on the feet of some of the greatest Finnish runners, including Boston Marathon champion Olavi Suomalainen, and Paavo Nurmi, giving rise to the Flying Finns. Engineering innovative product that promotes a "Natural Ride and Feel"â„¢ through the patented Fulcrumâ„¢ technology, KARHU footwear products are sold globally by specialty retailers. KARHU is owned by KARHU Holding B.V. and designs, markets and distributes KARHU branded products. For more information about KARHU, visit http://www.KARHU.com.

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Margaret Jackson
Karhu
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