R2i and PointAbout Develop New iPhone App for 1st Mariner Bank

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R2integrated (R2i), a digital marketing and technology firm, today announced that Apple accepted and released an iPhone application developed by R2integrated and PointAbout.

Providing our customers the ability to map step by step directions directly to our nearest branch or available ATM machine differentiates ourselves from other banks in the region. The application is ideal for any of our customers who want the service of a local bank, but travel either regionally or anywhere in the United States

R2integrated (R2i), a digital marketing and technology firm, today announced that Apple accepted and released an iPhone application developed by R2integrated and PointAbout.

This free application is available to 1st Mariner Bank customers who own an iPhone or iPod Touch, allowing them to find ATMs and 1st Mariner Bank branches relative to their current location (automatically generated by their iPhone). The application allows customers to use their GPS location to find the nearest ATMs, including the more than 16,000 MoneyPass® ATMs around the country as well as other PointAbout Network information such as store sales, gas prices and more. Using the iPhone and iTouch GPS technology, the 1st Mariner Application makes it easy to find ATM's throughout the USA and Branches in the DC/MD metro area. The application is available for download through the APP Store on customers' phone or through iTunes.

R2integrated completed the creative design, developed the administrative and user interface ATM and Branch Locator system integrating with the PointAbout Network System. Using an Open Source CMS called DotNetNukeā„¢, 1st Mariner is able to manage ATMs and branch information on a daily basis with real-time updates to customers via the application.

"1st Mariner Bank was able to create an iPhone application for a fraction of the traditional cost by using PointAbout's thin-client springboard and R2i's programming expertise. This approach gives 1st Mariner Bank the added benefit of being able to increase the application's functionality without users having to download any updates and provides a new channel of communication between 1st Mariner Bank and its customers," explained Daniel R. Odio, Chief Operating Officer of PointAbout.

"Providing our customers the ability to map step by step directions directly to our nearest branch or available ATM machine differentiates ourselves from other banks in the region. The application is ideal for any of our customers who want the service of a local bank, but travel either regionally or anywhere in the United States," said Kevin Lynch, Senior Vice President, eCommerce, 1st Mariner Bank.

"Successfully designing, building, and deploying an iPhone application is a testament to our engineers' ability to understand and implement new technology. The average user is highly dependent on their mobile device and we were excited to partner with 1st Mariner Bank to release an innovative new technology product to help them remain competitive," said Chris Chodnicki, Chief Technology Officer and Partner, R2integrated.

Plans for future versions with increased functionality are in the works and expected over the next several months. The application is available for download through the App Store on iPhone devices or through iTunes.

About R2i
R2integrated (R2i) is a high growth, next generation digital marketing firm specializing in creating meaningful customer engagement in online environments. R2i provides expertise in social media, marketing and building customer relationships by leveraging online and mobile technologies. R2i possesses a comprehensive set of professional services, including marketing, design, and technology to assist companies with next-generation Website development needs. Complementing its digital marketing expertise, R2i is a national leader in emerging technologies and content management systems, which help customers achieve feature-rich functionality with rapid, cost-effective development. R2i currently has offices in Baltimore, Northern Virginia and New York. http://www.r2integrated.com. 410-327-0007 x 1246 lhill@r2integrated.com

About PointAbout
PointAbout wraps robust web applications with a thin-client springboard to harness the power of a native application while maintaining the flexibility of the web, creating mobile applications across multiple phone platforms without any ramp-up time, no need for proprietary programming expertise and little or no re-development of your current site. Mobilize and monetize your brand in ways never before possible. http://www.PointAbout.com 1.800.976.3703 Daniel.Odio@PointAbout.com

About 1st Mariner Bank
1st Mariner Bank, headquartered in Baltimore, MD and a subsidiary of 1st Mariner Bancorp, operates 25 full service bank branches in Baltimore, Anne Arundel, Harford, Howard, Talbot, and Carroll counties in Maryland, the City of Baltimore, and Shrewsbury, Pennsylvania. First Mariner Mortgage, a division of First Mariner Bank, operates retail offices in Central Maryland, the Eastern Shore of Maryland, and Massachusetts. First Mariner Mortgage also operates direct marketing mortgage operations in Baltimore City. To find out more about us, please visit us at http://www.1stmarinerbank.com or http://www.1stmarinermortgage.com.

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