Xtify Launches Developer Program to Bring Location Based Services to Social Networks

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Location Based Services platform Xtify offers social networks free Developer Program to integrate location.

Xtify today announced the launch of a new Developer Program which will provide the infrastructure and assistance for social networks to easily location enable their products at no cost. Andrew Weinreich, CEO of Xtify said today: "Location will play an essential part in the future of social networking and Xtify is poised to facilitate that shift."

Noting Google's release of their new location based product, Latitude, Weinreich said, "All social networks should take pause." He predicted that location based social networking will no longer be limited to smaller players: "It won't be just Loopt or Whrrl that are incorporating location now into their social networks, Facebook and MySpace can't be far behind."

Location based services have long been tipped to dominate the Internet and mobile landscape in the future. "Often it takes a Google or Microsoft to compellingly make the case that a new feature will become a staple." With most developers lacking the resources and expertise to develop location platforms for themselves, they will need to find alternative methods to integrate location. Those companies that participate in Xtify's Social Networking Developer Program will be provided with access to the company's technical team as well as location information on their users.

"Working with carriers to identify location can be costly and time consuming. In contrast, Xtify is free, can be integrated within hours, is compatible across multiple handsets, and works internationally. " said Jeremy Levy, Xtify's Chief Technology Officer.

About Xtify, Inc.:
Xtify's mission is to location enable any website without the involvement of the wireless carriers and at no charge. Based in New York and backed by venture capital firms Acadia Woods Partners and ETF Venture Funds, Xtify provides a location based services platform to developers. It works worldwide on most BlackBerry, Android, Windows and Symbian devices. For more information, please visit http://www.xtify.com.

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Simon Kirk
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