Wild Grinders Crew Inks Exclusive Deal With ARTSPROJEKT for On-Demand Merchandise

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Extensive Product Line features Lil Rob™, Emo Crys™, Jay Jay™, Jack Knife™ and Meaty™

ARTSPROJEKT

Dyrdek and his Wild Grinders™ crew offer a cool brand for younger skaters, while maintaining authenticity which is crucial to a brand's success and longevity. They understand what consumers want, and continue to push limits and take it to the next level.

ARTSPROJEKT, the interactive and culturally relevant online community for the arts, pop culture, and action sports, announces an exclusive deal with pro skateboarder Rob Dyrdek's Wild Grinders™ crew for the availability of Wild Grinders™ products on-demand.

Through ARTSPROJEKT, the Wild Grinders™ gallery will offer about thirty original character designs and logos on forty different products including t-shirts, skateboards, hats, and posters. All products are displayed as full 3D images and most products are available on-demand, produced within 24 hours of ordering. The Wild Grinders™ crew is also featured in the Nintendo DS™ version of the recently released Skate It videogame from Electronic Arts Inc (NASDAQ: ERTS) including Lil Rob™, Emo Crys™, Jay Jay™, Jack Knife™, Spitball™, and Meaty™.

"Rob is a visionary, not just as an innovator of street skating, but for continuing to bring skateboarding lifestyle and art to the core and pop culture audiences in compelling ways, without losing sight of his true skateboarding roots," said Andy Howell, former pro skateboarder and founder of ARTSPROJEKT. "Dyrdek and his Wild Grinders™ crew offer a cool brand for younger skaters, while maintaining authenticity which is crucial to a brand's success and longevity. They understand what consumers want, and continue to push limits and take it to the next level."

"Andy is known as an innovator in art and skating," said Rob Dyrdek. "He took the street skating style to the mainstream and helped bring new life to street level pop art. Now, with ARTSPROJEKT, he is continuing to bring skate art and pop art to fans who love it around the globe, helping us reach potential new fans who maybe weren't aware, and that's pretty cool."

Wild Grinders™ will also offer the merchandise on their official website, http://www.wildgrinders.com.

About ARTSPROJEKT
Finally the artist wins. ARTSPROJEKT is an interactive and culturally relevant online community enabling artists, brands and consumers to connect instantly, and on-demand. ARTSPROJEKT provides artist management, exhibition, and e-commerce assistance to emerging and established artists in all fine art and commercial genres. The company develops careers, connects artists with galleries and potential clients, as well as promotes and sells art and products online and offline. ARTSPROJEKT empowers artists to create full time, and sell original art as well as limited or open edition products on its site, partner sites, the artists' own sites, and other online networks. Launched in August 2008, ARTSPROJEKT is a unit of Zazzle.

©2008 Zazzle.com Inc., all right reserved. Zazzle is a registered trademark and trademark of Zazzle.com, Inc. in the United States and other countries. WILD GRINDERS, the WILDGRINDERS LOGO, the WG LOGO, EMO CRYS, LIL ROB, SPITBALL, MEATY, JAY JAY and JACK KNIFE and all character and product designs are trademarks of Wild Grinders, LLC., used under license. ©2008 Wild Grinders, LLC. All Rights Reserved."

Press Contact for ARTSPROJEKT:
Michael Karns
(650) 261-3337

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