(PRWEB) February 8, 2009
February 2009 has so far brought the heaviest snow fall experienced by England in over 18 years, a furore which, although predicted, had still caused significant inconvenience and profit loss to thousands all across Britain. With hospital admissions steadily increasing due to traffic accidents, as many as 1 in 5 workers were forced to forgo the office altogether in light of the difficult weather conditions.
The snow hit London worst at the start of the week, and in a country where heavy snowfall is a highly irregular occurrence, businesses and transport came to an immediate standstill. Although London has now defrosted, the weather does not appear to be improving elsewhere across the country as Thursday brought heavier snow to the Midlands, forcing the consultants at Leicestershire based PR Company Punch Communications to skip the office and set up at home.
The team behind the Midlands PR Agency is split between Northamptonshire and Leicestershire and so rely on email and mobile correspondence in order to best ensure that disruption to everyday work is minimal and the day remains as productive as possible.
Despite the upheaval to daily routine, Punch Communications has not been hit too hard by the unexpected events as a result of the entire team having spent a great deal of time in becoming well-versed in the world of Digital PR, using platforms such as Twitter, Digg, Delicious and Fark to develop and establish relationships, whilst better exploring the benefits social media for a PR professional.
Twitter has grown in popularity across the media and, as a result is no longer regarded simply as a tool for digital people in the know.
With celebrity Twitter-ers such as Stephen Fry, Chris Moyles and Jonathon Ross posting regular tweets, the Twitter community has exploded as thousands of curious fans log on and discover the community themselves.
Social media tools such as twitter provide user generated information, useful from both a personal and professional perspective, it is certainly true to comment that the benefits of Digital PR are multiple, providing a platform unlike no other for helping PR professionals and journalists engage with one another on a shared level, encouraging individuals to present ideas and develop strategies.
For more information about the benefits of Social media, contact Punch Communications on 01858 411600 or visit http://www.punchcomms.com.