itracMEDIA Introduces Pioneering New Real Estate Marketing Channels to Freed Developments

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itracMEDIA, a Toronto-based marketing CRM software company, has been selected by Freed Developments, an award winning builder of Toronto condos, to implement innovative web-based marketing solutions that will help create buyer interest, manage leads on five central King West Toronto condo projects, and generate sales.

Since working with itracMEDIA, I've noticed a dramatic change in our web marketing and web analytics results

itracMEDIA, a Toronto-based email marketing CRM software company, has been selected by Freed Developments, an award winning builder of Toronto condos, to implement innovative web-based marketing solutions that will help create buyer interest and manage leads on five central King West Toronto condo projects.

"In any business, you have to look at new ways to market yourself to stay competitive," said Bill Gairdner of Freed Developments. "When I met with itracMEDIA, they had a lot of fresh ideas; new ways we could be connecting with potential buyers. "We have been really impressed with the results so far."

In addition to getting Freed Developments online with Search Engine Marketing and Optimization (SEM/SEO), itracMEDIA's email marketing CRM software, itracEMS, has helped consolidate leads and introduce a lead scoring system that identifies hot prospects. This system is built to help Sales Managers concentrate on prospective buyers showing the greatest degree of interest.

"Our greatest contribution to Freed Developments thus far has been to help them focus on the lead activity generated by their Toronto condos and lofts" said Justin Parker, itracMEDIA's co-founder and Managing Partner. "Their Toronto condo properties were generating leads from a variety of sources, such as walk-ins, web lead activity and Real Estate Sales people. itracMEDIA introduced a more efficient method to harvest these leads, and our web-based CRM software harmonized the leads to create a CRM process designed to drive sales and increase results."

Each of Freed Developments' seven Central King West Toronto condo developments has its own website. itracMEDIA's technology tracks a potential buyer's site usage, monitoring which pages are viewed, how long they are on the site, the number of times that person returns and much more. itracMEDIA then transforms this information into a unique lead scoring system that provides proven insight into top-line prospects.

"Since working with itracMEDIA, I've noticed a dramatic change in our web marketing and web analytics results," said Bill Gairdner. "Our Sales Managers spend less time getting organized and more time developing meaningful relationships with prospects. The ideas itracMEDIA has brought to the table have definitely created a radical shift in the way we promote our developments on the web. It has been such a success, we're exploring other e-concepts through itracMEDIA such as organic search marketing, paid search marketing [PPC], and web press releases [web PR]."

About itracMEDIA
As specialists in real estate web marketing, Toronto-based itracMEDIA has introduced innovative marketing solutions to over 45 of North America's top condo and new home builders, comprising almost 250 separate real estate projects. Their proprietary email marketing CRM software helps generate lead scoring and drive lead conversion; increase web traffic; deliver targeted, automated marketing messages; track prospect behaviour, activity and interest; maximize traffic conversion; and measure campaign results.

About Freed Developments
Hailed as one of the new breed of Toronto-based developers, Peter Freed has been making a unique, award-winning impression on Toronto's King West area through his cutting-edge style and design. His company, Freed Developments, has launched seven Toronto condominium projects in the Central King West area including Fashion House, 550 Wellington, 650 King West, and 75 Portland, and the exclusive 500 Wellington, creating spaces for over 2,500 people once all projects are completed. Freed Developments is also the force behind the award-winning Muskoka Bay Golf Resort.

Contact:
Justin Parker
Managing Partner
416-364-9444
jparker @ itracmedia.com

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Sean Kenalty
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