The Story of Big Belly Bob: An Uncommon Approach to Weight Loss National Ad Campaign to Begin Spring 2009

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SoutherLee Publishing announces agreement with The Home Shopping Group to run a national ad campaign for the newly released book entitled "The Story of Big Belly Bob: An Uncommon Approach to Weight Loss" (http://www.BigBellyBob.com).

The Story of Big Belly Bob: An Uncommon Approach to Weight Loss

The biggest challenge I experience with my clients is helping them find their motivation. Mikkelsen offers renewed hope for people by providing a Zen-like approach that tactically helps people feel better, enabling them to take the next step.

SoutherLee Publishing, a division of SoutherLee, Inc., announced today that it has entered into an agreement with The Home Shopping Group to run a national ad campaign for the newly released book entitled "The Story of Big Belly Bob: An Uncommon Approach to Weight Loss" (40 pages, perfect bind, $14.95).

SoutherLee Publishing selected The Home Shopping Group, a leader in innovative direct response television campaigns, to produce a 60-second Big Belly Bob commercial that will air on network television in selected markets beginning this spring, supported by email, radio and a dedicated page on the HSG website (http://www.shophsg.com).

In his book, author Robert Mikkelsen goes against conventional wisdom by exploring the tactical elements of the highly complex topic of weight control identifying sustainability as the core issue. By simplifying the process, Mikkelsen uncovers an intuitive approach using passive mechanisms emotionally releasing people from guilt. The story is uplifting and easy to read, and contains a compelling message that helps people restart a new lifestyle everyday.

"The Story of Big Belly Bob may be the most controversial weight loss book in the market," says Michael Granger, Vice President for The Home Shopping Group. "Most weight loss books focus on eating right, exercising or helping one to better understand their emotions. While these elements are important, Mikkelsen's approach to remove emotion from the process is unorthodox, yet safe and extremely effective."

Matt Tarzon, a NASM-Certified Personal Trainer, says, "The biggest challenge I experience with my clients is helping them find their motivation. Mikkelsen offers renewed hope for people by providing a Zen-like approach that tactically helps people feel better, enabling them to take the next step."

"There is no emotional wagon to fall off and no emotional wagon to get back on," states Mikkelsen. "Simplifying the process by creating a repeatable first step is fundamental to sustaining weight loss."

ISBN-10 1-4276-0014-7
ISBN-13 978-1-42760-014-1

To place orders, book signings or interviews, contact:

SoutherLee Publishing, A Division of SoutherLee, Inc.
PO Box 711333
San Diego, CA 92171

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