Axia Audio Increases Sales Productivity and Enhances Customer Support Using Sofrront CRM

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Soffront® Software Inc., today announced that Axia Audio is using Soffront CRM to better manage sales opportunities and customer support.

The sun never sets on our business. If a customer calls in the morning and then calls back late that night, any customer support employee can help them. The customer's complete history is quickly and easily available, ensuring the fastest possible resolution to every issue.

Soffront® Software Inc., http://www.soffront.com, the leader of mid-market CRM software, today announced that Axia Audio (http://www.axiaaudio.com) is using Soffront CRM to better manage sales opportunities and customer support. Axia specializes in digital audio routing, mixing and distribution systems for broadcast and other pro-audio applications.

After considering approximately two dozen solutions, Axia selected Soffront CRM in 2006."We were looking for a hosted solution that was easy to use and quite customizable. We found that some products had an impressive user interface but were challenging to customize. Others that were easy to customize were difficult to navigate," explained Marty Sacks, vice president of Axia. "Soffront provided us with the best combination of simplicity and customization."

According to Sacks, Soffront increases productivity in their sales department by providing a full, 360 degree view of their customers. "Using automated tools in Soffront, our sellers can inform management on the status of opportunities and collaborate more easily on how best to close them." Sacks summarized, "Soffront allows our sales force to spend more time doing what they do best -- selling."

Customer support at Axia has also improved with Soffront CRM. According to Sacks, Axia is the first broadcast console manufacturer to provide 24x7 customer support, and Soffront helps them do that more effectively. "The sun never sets on our business. If a customer calls in the morning and then calls back late that night, any customer support employee can help them. The customer's complete history is quickly and easily available, ensuring the fastest possible resolution to every issue."

About Soffront:
Soffront Software Inc. has the experience, technology and focus for mid market companies seeking CRM solutions. A CRM pioneer since 1992, Soffront spans the enterprise with integrated CRM: sales, marketing, customer service, knowledge base, helpdesk, project management, order processing, defect tracking and more. Soffront CRM is flexible, powerful, and affordable. It is designed to readily adapt to a company's processes, workflows, and users. With on-demand, on-site, or host-to-purchase options, floating or named seats, Soffront is the perfect choice for mid-size companies. With more than 2,500 CRM customers worldwide, Soffront's installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments. Soffront is privately held, debt-free, and profitable.

Media Contact:                        
Alison Golan, 904-230-0349    
Alison (at) Soffront.com

About Axia Audio:
Axia Audio, a Telos Systems company, builds Ethernet-based professional IP-Audio products for broadcast, sound-reinforcement and commercial audio applications. Along with the popular Element modular console for on-air, commercial production, audio workstations and personal studios, Axia products include digital audio routers, DSP mixers and processors, and software for configuring, managing and interfacing networked audio systems.

Contact:
Clark Novak, Marketing Director
216-241-7225
cnovak (at) AxiaAudio.com

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SARAH BOND
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