Generational Differences are Major Concern for HR Professionals, According to Recent Poll

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Poll results from a recent webinar conducted by Lightspeed Research-The Foresight Group reveal a disconnect between the impact generational differences are having on organizations and the development of an approach to effectively address such differences

This may be contributing to why so many respondents reported that a generational program or strategy is not currently being used by their companies.

Poll results from a recent webinar conducted by Lightspeed Research-The Foresight Group reveal a disconnect between the impact generational differences are having on organizations and the development of an approach to effectively address such differences. The Foresight Group surveyed HR professionals attending the one-hour webinar, "Workplace Generations: Manage People Versus Generations," on January 28, 2009.

According to the poll, 98 percent of respondents believe generational differences impact their organizations, yet only 10 percent of those same respondents have a strategy or program in place within their organizations for meeting the specific needs of each generation. For 81 percent of respondents, a strategy or program is not even in the process of being developed.

"A strong focus on generational differences over the past few years may have lead companies to believe that addressing the distinct sets of values, attitudes and behaviors of four generations is an insurmountable task with no real solution," said Dr. Kerry Johnson, senior survey consultant at The Foresight Group. "This may be contributing to why so many respondents reported that a generational program or strategy is not currently being used by their companies."

"The key to effectively managing generational differences is to treat employees as individuals and not classify them as merely Baby Boomers, Gen Xers or Gen Yers with stereotypical needs. While generational characteristics can certainly provide greater insight into specific views and motivators, employees need to be treated as individuals with unique goals, expectations and frustrations," said Dr. Johnson.

Due to high demand, The Foresight Group will be re-broadcasting the webinar on workplace generations on February 18, 2009 from 1:00-2:00 pm Central Standard Time. Participants can register for the webinar at http://www.foresightint.com under the menu "Resource Center."

The Foresight Group is an HR Certification Institute Approved Provider who awards continuing education credit to HR professionals who complete a sponsored one-hour webinar. Additional information about The Foresight Group and its upcoming webinars can be found on the company's website.

Lightspeed Research-The Foresight Group
Lightspeed Research-The Foresight Group, a WPP (WPPGY) company in the Kantar Group, is a leader in survey research, consulting and technology. The Foresight Group helps global companies convert employee and customer survey data into actions that create a more engaged high performance workforce and increase customer loyalty.

A forefront provider of impactful and cost effective employee engagement programs, The Foresight Group serves hundreds of multinational organizations with combined annual revenues in excess of $100 billion. The company's expertise in employee engagement, high performance organizations, and extensive normative benchmark data, delivered through a proprietary ASP survey technology, has made them an industry leader in employee research.

Press Inquiries:        
Christy Kessler
Lightspeed Research - The Foresight Group
+1 (847) 726-4040, ext. 234

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