GuidedChoice Joins the Retirement Income Industry Association

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Membership Signals Commitment to Leadership Role in U.S. Retirement Security

Through RIIA, our common goal is to influence an industry-wide shift to product and planning strategies as well as advisor education that will address the challenges of creating a secure retirement income. We are pleased that GuidedChoice will be involved in supporting our efforts to address the future retirement needs of our population.

GuidedChoice signaled its continued commitment to leadership in the retirement income business by announcing that it has become a member of the Retirement Income Industry Association (RIIA), a national, non-profit organization whose members are defining the future of retirement security in the United States.

Even before the current economic crisis, the U.S. financial services industry was facing another large challenge as the Baby Boom generation reaches retirement age. The shifting focus of this huge pool of investors from the wealth accumulation stage to securing a reliable income stream for the next 25 or more years in retirement could cause more chaos. The financial services industry must change its orientation and significantly improve products, processes and communications strategies to provide the secure retirement income that millions of Americans are seeking. Moreover, the crisis on Wall Street illustrates the fact that financial advisors must acquire new skills, training and insights to offer effective income-generation solutions for their clients.

According to Francois Gadenne, RIIA's Chairman and Executive Director, "Through RIIA, our common goal is to influence an industry-wide shift to product and planning strategies as well as advisor education that will address the challenges of creating a secure retirement income. We are pleased that GuidedChoice will be involved in supporting our efforts to address the future retirement needs of our population."

"I am excited to be part of RIIA and participate in the exchange of knowledge among institutions, academics, researchers and advisors interested in providing retirement income services," said Sherrie Grabot, GuidedChoice CEO. "By becoming a member of RIIA, we gain access to the organization's advisor education resources, research studies, as well as networking opportunities from 'across the silos' in our industry, including company executives, academics, and innovators throughout the industry. This access will serve as a catalyst for offering the leading-edge retirement income solutions."

About the Retirement Income Industry Association:
RIIA (http://www.riia-usa.org) is the premier, national, not-for-profit organization whose members are defining the future of retirement security in the United States. RIIA provides a non-biased forum for sharing information, strategies and research which involve the leading companies in the industry, academia, researchers and professional services firms. The organization offers unprecedented opportunities for networking and accessing the best minds that are addressing the challenges in creating a secure retirement for millions of Americans.

About GuidedChoice:
GuidedChoice is an independent service firm providing investment advice and managed account services to individual retirement plan participants. Their patented business process is based on their team's extensive, real-world experience with investors, retirement plans and investment managers. GuidedChoice advice is based on trusted industry standards of asset allocation, built into the software analytics and delivered through sophisticated automation. Their solution offers one-click implementation to participants and simple, automated integration to plans and plan sponsors.

The GuidedChoice team includes leaders and innovators from the financial services, human resources, and technology fields. The team responsible for overseeing the development of the advisory software and investment solutions is led by Harry Markowitz, the Nobel laureate who developed Modern Portfolio Theory. Dr. Markowitz has over forty years of experience working with financial theory, developing optimization software, and managing assets, and is actively involved in the day-to-day refinement of the GuidedChoice analytical software. GuidedChoice is headquartered in La Jolla, CA, with sales and communications offices in San Jose, CA.

For more information about GuidedChoice, visit: http://www.guidedchoice.com

Media contact:
Donna Lehman
MarketUP for GuidedChoice
770-565-7275
dlehman (at) market-up.com

RIIA Media Contact:
Susan Bumstead Chanley, 781-587-0115, sbumsteadchanley (at) comcast.net

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