(PRWEB) February 11, 2009
Toolbars Express (http://www.toolbarsexpress.com) is a new company that creates custom Internet Explorer toolbars for small- to medium-size businesses. Internet toolbars provide a cost-effective way for organizations to remain connected to their client base.
"Traditional Internet marketing can be a money pit because you pay every time someone views or clicks an ad," said Tom Kramer, CEO of Toolbars Express. "Internet marketing can be effective for getting new customers, but what about existing customers? A custom toolbar by Toolbars Express is a one-time cost so the return on investment is quick. An Internet toolbar can be branded with your logo and configured with direct links to your Web site. In other words, your customers are only a click away from your site."
Toolbars Express can build a custom toolbar for any organization that matches or reflects any theme. The toolbar can have an assortment of options, including: built-in links to an event or sales calendar; buttons that can take customers directly to the account page; and a built-in account manager to help them remember their passwords. Furthermore, the toolbars can showcase RSS feeds about race results, sports scores, stock prices, or sales, and scrolling text can give businesses direct access to customers when they are online.
"Keeping in touch with your current customer base is highly profitable, because studies have shown that returning customers spend on average 30 percent more than new customers," Kramer said.
Toolbars Express has developed technology that is available only through the company. One of the tools is called "Summarize It," which summarizes an article on the fly. The Toolbar Express reading tools will 'read' the Internet. Additionally, the company's design engineers can help fabricate a toolbar that reflects any Web site.
"Our custom technology gives your customers a reason to use your toolbar verses the other guys," Kramer said. "Now your company can tap in to the same technology that Google, Amazon, and Yahoo! use to keep people returning to their sites. Each toolbar is custom made for you so no one will have a toolbar like yours."
For more information on one of the most cost-effective ways to keep customers coming back to your Web site, go to http://www.toolbarsexpress.com and fill out a custom quote form. Contact Toolbar Express about its reseller or referral programs.
Tom Kramer CEO
Tom (at) toolbarsexpress (dot) com